To celebrate Pride Month in June, Reebok will be dropping a Pride Pack with three classic silhouettes — the Club C, Classic Leather and Freestyle Hi — in a clean white colorway accompanied by rainbow-colored detailing. A rainbow Pride flag replaces the usual Reebok flag by the logo, as well as rainbow thread stitching throughout the sneakers. A portion of the proceeds from the pack will be donated to Fenway Health, a Boston-based health center dedicated to improving the lives and wellbeing of the LGBTQ community.
On the project, Matt Blonder, VP of Digital Brand Commerce at Reebok and Co-Chair of the brand’s Colorful Soles LGBTQ+ employee resource group said: “Since the beginning, Reebok has had a lifelong mission to transform the lives of others through fitness and wellness. Inclusivity has been an intrinsic part of building our foundation, so working alongside a health center like Fenway Health felt like such a natural fit. We pride ourselves in working with those who share these same bold and inclusive values.”
Jane Powers, Acting CEO of Fenway Health added that: “We are thrilled that Reebok chose us to be part of this exciting initiative in celebration of this year’s Pride month. The month of June, and especially this year’s 50th anniversary of the 1969 Stonewall uprising, is a time for us to come together to recognize LGBT people and their impact across the world. So, it is with pride that we are partnering with an inclusive, innovative and global brand like Reebok to help mark this year’s occasion.”
For other Pride month releases, check out adidas’ own pride pack.