Nike Launches Fit Scanning Technology to Measure the "Perfect" Shoe Size

It will be available in the brand’s app, as well as in-store.

Footwear
80,916 Hypes 10 Comments

After acquiring computer vision company Invertex last month, Nike continues to boost its digital capabilities with the unveiling of its new Nike Fit scanning technology. Driven by the statistic that more than 60 percent of people are wearing the wrong shoe size, the upcoming measurement tool will be able to map customers’ feet for what the brand calls a “truly perfect fit.”

The fit component will be accessible via the Nike app and will utilize a mix of artificial intelligence, computer vision, data science and various algorithms. Customers will be able to use their phone camera in order to scan their feet, which is done by collecting 13 data points that map each foot’s morphology. The entire process takes only a “matter of seconds,” resulting in a “best fit for you” recommendation that is tailored to whichever shoe is being purchased.

There will even be an in-store Nike Fit mat for customers to measure their feet as they browse in person. The technology will also come equipped with a guest mode to cater to any individuals shopping for others.

Elsewhere in its digital pipeline, Nike CEO Mark Parker recently confirmed that more auto-lacing sneakers are expected for the near future.

Read Full Article

What to Read Next

Win the 2009 Nike Air Yeezy 1 "Zen Grey" Thanks to size?'s New Charitable Initiative
Footwear 

Win the 2009 Nike Air Yeezy 1 "Zen Grey" Thanks to size?'s New Charitable Initiative

Enter the re-size? draw for just £10 GBP.

Nike Air Force 1 Mid "Ale Brown" Nods to the Original Nike Shoe Box
Footwear

Nike Air Force 1 Mid "Ale Brown" Nods to the Original Nike Shoe Box

Another iteration to celebrate the AF1’s 40th anniversary.

Nike’s Pegasus Turbo Next Nature Is Fit for Performance
Footwear

Nike’s Pegasus Turbo Next Nature Is Fit for Performance

Comprised of at least 50% recycled materials.


Nike's Newest "Boob Robot" Takes a Step Forward in Innovative Sports Bra Technology
Tech

Nike's Newest "Boob Robot" Takes a Step Forward in Innovative Sports Bra Technology

Introducing the soft tissue robot, “Brabot.”

adidas Originals Revamps Sobakov BOOST With Striking Gold Accents
Footwear

adidas Originals Revamps Sobakov BOOST With Striking Gold Accents

Also available in neutral tones for the faint-of-heart.

The Losers Club Is All Grown up in 'IT: Chapter 2'
Entertainment

The Losers Club Is All Grown up in 'IT: Chapter 2'

Watch the horrifying first trailer.

Fixing Industry Racism Shouldn’t Fall Solely on Virgil Abloh
Fashion 

Fixing Industry Racism Shouldn’t Fall Solely on Virgil Abloh

White designers need to be held to the same level of accountability as black designers.

'Fortnite' Season 9: Mechs, Malls and One of the Best Shotguns Yet
Entertainment

'Fortnite' Season 9: Mechs, Malls and One of the Best Shotguns Yet

Also 100 hidden “fortbytes” will unlock the true secrets of S9.

Doug Aitken Will Launch a Giant Mirrored Balloon Across Massachusetts
Art

Doug Aitken Will Launch a Giant Mirrored Balloon Across Massachusetts

Public art takes to the skies for two weeks in July.


PUMA & Karl Lagerfeld Collaborate on Posthumous Polka Dot Roma Release
Footwear

PUMA & Karl Lagerfeld Collaborate on Posthumous Polka Dot Roma Release

Continuing the late designers legacy.

JW Anderson & Converse Return With New Glitter Pack
Footwear

JW Anderson & Converse Return With New Glitter Pack

Reworking the Chuck 70 & Run Star Hike

Noir Kei Ninomiya on Innovation in his Latest Collection for Moncler Genius Project
Fashion 

Noir Kei Ninomiya on Innovation in his Latest Collection for Moncler Genius Project

Presented by Moncler
The Comme des Garçons alumnus tells all.

ZAYN & Zhavia Ward Pair up for "A Whole New World"
Music

ZAYN & Zhavia Ward Pair up for "A Whole New World"

A modern take on the classic love song.

The Met Collaborates With Numerous Designers for New Collectible Merch
Fashion

The Met Collaborates With Numerous Designers for New Collectible Merch

Featuring the late Karl Lagerfeld, Dapper Dan and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.