John Geiger Prepares 002 "Cream" for Mental Health Awareness Month

Rounding out May with a special release.

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Footwear
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After surfacing in a blacked-out makeup, John Geiger has prepared a new iteration of his 002 silhouette in time for the tail end of Mental Health Awareness Month. The footwear designer has realized his bespoke shoe in “Cream,” launching the model alongside a thematic short film.

“It’s important that I speak up with a platform to do so,” Geiger said in a statement. “I’ve realized with by being vocal about my personal battles that so many others go through the same daily. There’s no better way to tell my story and issues than in my designs and content around it.”

Retaining the same shape and textiles as past 002 models, Geiger’s latest sneaker is realized with pale beige uppers and the familiar sleek midsole, with contrasting red zig-zag stitching from the ankle to the toe. Black and white laces loop around the sneaker’s shaft, allowing for a customizable snug fit, with minimal panels reinforcing the shoe’s streamlined shape. Black pulltabs atop the ankle opening ensure the shoe is a cinch to pull on without the need to readjust the laces.

Geiger’s 002 “Cream” launches today, May 31, on the John Geiger website.

For more tall runners, check out Matthew M. Williams and Nike’s latest team-up.

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For Mental Health Awareness Month, We Shot A Short Film Based Around A Few Issues I Personally Deal With Even More So Now With The Growth Of This Brand. It’s Always A Touchy Topic To Begin With & I’m Not The Best At Explaining Myself, So The Best Way I Felt I Could Speak Up On These Issues Many Have Was Through My Designs In Artistic Ways. Feeling Suffocated With So Many People Or Things Pulling At You At Once Was The Meaning Behind This. Although We Have A Release Tomorrow, This Is Not A Ad. My Namesake Brand Is My Life, The Ups & Downs, The Journey Are All Built Into The Designs. I Also Learned A Long Time Ago, If You Don’t Put Out The Body Of Work or The Ideas You Come Up With… Some People Will Love It And Some People Will Hate It Either Way, So You Might As Well Go For It, Put It Out To The World & And Stand Behind It! Shot & Directed By A Talented Team, Thank You @ninexthreefilms (Full Version Link In Bio) ❤️❤️

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