To support Mental Health Awareness Month, and perhaps even taking a dig at rivals McDonald’s for its “Happy Meals,” Burger King is launching a range of “Real Meals.”
Looking to encourage mental health awareness, the range of “Unhappy Meals” will include five different “expressions” on what are essentially adult Happy Meals without the toys: the Pissed Meal, Blue Meal, Salty Meal, Yaaas Meal and DGAF (Don’t Give a F—) Meal. Each meal will contain a Whopper, fries and a drink. The campaign also aims to spread awareness that it’s “OK to not be OK,” while the company press release reads, “Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.”
Paul Gionfriddo president and chief executive Mental Health America explained the, what many might find odd, pairing, “While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4 (when someone has severe symptoms). By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK.”
Burger King’s “Real Meals” will be available for the month of May at select locations in Austin, Seattle, Miami, Los Angeles and New York City. You can also head over to mentalhealthamerica.net to find out ways in which you can help support the work of Mental Health America.
In more food-related news, these are the five best nordic restaurants in London.
Burger King “Real Meal” Locations
6000 FM 969, Austin,
3301 Fourth Avenue South,
Seattle, WA 98134
1100 – 5th Street,
Miami Beach, FL 33139
4918 West Sunset Boulevard,
Los Angeles, CA 90027
474 7th Avenue,
New York, NY 10018
— Burger King (@BurgerKing) May 1, 2019
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.