Starbucks Reserve Roastery Recruits BEAMS for Premium Travel Essentials
Ranging from a backpack and keyholders to woven T-shirts and slippers.
Inspired by and intended for travel, BEAMS and Starbucks Reserve Roastery have joined forces on a collaborative capsule of adventurous accessories. Though BEAMS’ travel-centric B Jirushi Yoshida sublabel isn’t involved, the items are all ideal for stylish people on the go.
A natural complement to the store’s clean design, the accessories are informed by versatile, muted colors, with contrasting Reserve Roastery logos for contrast. Despite their understated appearances, the items have all been made to exacting standards, from the small acrylic keychains specially designed by sAn in Hyogo to the backpacks crafted one at a time by Frederik Packers. Even the tiny toothbrush offers high-end detailing, with a special “microfabrication technology” coating the bristles that allows it to be used without toothpaste.
Elsewhere, comfort meets artisanal quality, with bespoke pocket T-shirts knitted by Tokyo’s Graphpaper, which uses old weaving machines to achieve unparalleled comfort. A small workshop in Minamisanriku delivers a small, yet sturdy sacoche bag that boasts a tonal Roastery logo and thin strap. There’s even travel slippers and nesting cases for the sophisticated traveler.
The collection is currently available at Starbucks’ Reserve Roastery in Tokyo, all priced below ¥4,000 JPY (approximately $35 USD) except for the woven T-shirts (¥11,000 JPY, approximately $100 USD), backpack (¥15,000 JPY, approximately $135 USD) and VERYNERD sunglasses (¥23000 JPY, approximately $205 USD).
Recently, we went inside Tom Sachs’ BEAMS pop-up shop and installation.
