Kerby Jean-Raymond of Pyer Moss has unveiled his long-awaited “Collection 2” with Reebok under his stirring “American, Also” campaign. The announcement follows behind a whirlwind of achievements for the creative director, including being named Pratt Institute’s Fashion Visionary Award honoree last month and winning the pinnacle CFDA/Vogue Fashion Fund prize in November.
In continuing with his theme of shedding light on the Black American experience, Jean-Raymond focuses on the “love story” for his latest installment. The imagery showcases his collection in settings that recall the spirit of “love” and “strength” for African-Americans. Portraits include that of a woman clad in one of the brand’s Derrick Adams-printed gowns while sitting regally in a hair salon, church mothers congregating joyously on the sidewalk and an unapologetically-affectionate couple gazing into each other’s eyes.
In addition to Adams’ watercolor-style illustrations, Pyer Moss’ signature geometric print is highlighted across several pieces, such as the standout anorak and track pant combo. The Experiment 3 collaboration with Reebok, including a dusty pink iteration of the style, holds down the footwear in the range.
Pyer Moss will also unveil a short film, “Seven Mothers,” with the launch on April 11. The seven-minute spot was created with Director X as a semi-autobiographical tribute to the seven women who helped raise Jean-Raymond after his mother’s passing.
“It was amazing working with Director X because unbeknownst to us our stories were so intertwined. He spent a good amount of time living in Brooklyn not far from where I grew up. As we spoke about the vision for Seven Mothers it was like talking to my long-lost Canadian cousin” said Jean-Raymond.
Pyer Moss Collection 2 will officially release to the public on Friday, April 12, with a pop-up shop in New York City. It will also be available the same day at select retailers and online at PyerMoss.com and Reebok.com.
For more from the New York-based label, catch up on HYPEBEAST’s digital cover with Jean-Raymond in conversation with Jerry Lorenzo.
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Open Studio— A few weeks ago, we made our studio open to all. We allowed as many of our supporters that we can fit into our small space in and allowed them to be our photo subjects for the day. We’re excited to share those images with you tomorrow. Thank you for the love.
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