Prada Linea Rossa's SS19 Campaign Highlights Futuristic Sportswear in Motion

Showcasing contextual angles for the breathable, waterproof layers.

By
Fashion
5,138 Hypes 1 Comments

Prada‘s sporty Linea Rossa imprint returns for Spring/Summer 2019 with an appropriately progressive campaign. The seasonal goods are highlighted with various snapshots of models in motion, demonstrating the versatility of the function-inspired garments.

Underlining the Italian label’s cutting edge inclinations, the Linea Rossa line looks as fresh now as it did when it debuted in 1997. The sub-label focuses on affordable sportswear that hews more technical than mainline collections, with plenty of lightweight, stretchy and technical textiles appearing throughout the range. Naturally, this includes Prada’s signature breathable nylon, complete with unmistakable rubber tag.

SS19 sees Linea Rossa delivering a variety of cuts to best inhabit a variety of wardrobes, with loose and slim fits offered simultaneously so as to best achieve maximum performance from each garment. Clean lines and neutral tones inform the trim black nylon pants and hooded shirts, which co-mingle with billowing grey ponchos and relaxed shorts. The season’s essential branded bucket hats complete each look, while sporty eyewear and matching bags drive the space-age mentality home.

The new goods will exclusively be available via Prada’s website and physical boutiques.

Recently, we took a look at Prada’s stunning SS19 multicolor technical jersey cardigan.

Read Full Article
Creative Director
Thomas Lenthal
Director
Daniel Sannwald
Stylist
Elodie David Touboul
Model
Lineisy Montero / Jun Young

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

476 Users Online

What to Read Next

Chief Keef & YoungBoy Never Broke Again Connect for "Fireman"
Music

Chief Keef & YoungBoy Never Broke Again Connect for "Fireman"

Two of the hardest-working stars in street-rap unite.

Caliroots x TRIWA Get 4/20-Friendly With "Business/Pleasure" Watch
Fashion

Caliroots x TRIWA Get 4/20-Friendly With "Business/Pleasure" Watch

“A reflection of the laid back Californian vibe.”

UPDATE: Google Ditches Plans to Open Chicago Retail Store
Tech

UPDATE: Google Ditches Plans to Open Chicago Retail Store

Google’s having second thoughts.


Rising Chinese Artist Huang Yulong Launches Limited Bronze Sculptures
Arts

Rising Chinese Artist Huang Yulong Launches Limited Bronze Sculptures

Entitled ‘Existence’ and ‘YoBro!!’.

You Can Now Play 'Cuphead' on the Nintendo Switch
Entertainment 

You Can Now Play 'Cuphead' on the Nintendo Switch

Presented by Studio MDHR
Mugman now playable in single player.

Swedish House Mafia Will Launch a Film & Photography Exhibition in Stockholm
Arts

Swedish House Mafia Will Launch a Film & Photography Exhibition in Stockholm

Chronicling the journey of the EDM supergroup’s death to rebirth.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.