A few weeks after the release of his genre-bending, introspective studio album Live 4 It, Die 4 It, fast-rising Bay Area star-in-the-making Lil Yee reconnects with FMB DZ and Lil Pete for the official music video in support of their Helluva-produced Live 4 It, Die 4 It collaboration “Sacrifice.” Shot in San Francisco, the trio’s “Sacrifice” visual was put together by Mota Media and features cameos by EMPIRE founder Ghazi Shami and the indie juggernaut’s VP of operations Nima Etminan.
“Live 4 It, Die 4 It is just a quote about life, basically what you live for and what you die for,” Lil Yee explained to us this past February, elaborating on the inspirations behind his most recent body of work and the themes of songs like “Sacrifice.” “Music is something I live for and I rap about about a lot of family is incarcerated and so in essence, I live for them too. They living for the music. I got a few big cousins in prison for life and i’m their inspiration. It’s a touchy subject for me and my family. That’s the one thing that keeps them lit. They say to me, ‘We look forward to listening to your music.’ It’s a reflection of my life, all the shit I’ve been through … I took my time with this tape so it’s personal to me. I really got to take my time with it and show my craft and uniqueness, coming from the Bay, everyone expects everyone to have this hyphy sound, you need an uptempo beat, I’m here to show that the Bay Area is diverse.”
You can take a look at the new music video for Lil Yee, FMB DZ and Lil Pete’s Live 4 It, Die 4 It collaboration “Sacrifice” above, and stream Live 4 It, Die 4 It below.
For more new sounds and sights from the contemporary Bay Area rap scene, check out Offset Jim’s “Play Runna” video.