Concepts & Mephisto Link for a Premium Twist on the Evasive "Apple" Sneaker

Releasing on April 19 in extremely limited quantities.

Footwear
6,704 Hypes 4 Comments

Concepts and Parisian footwear designer and manufacturer Mephisto are bringing a cultural icon back. The two parties have linked to reintroduce the Apple sneaker, the prolific shoe that has evaded fans for nearly two decades that was seen on the tech titan’s employees throughout the ’80s and ’90s. Originally never leaving the prototype stage, the original sneaker was only given to a select few of those working for Apple, becoming so sought after in the current market that a couple of DS pairs recently went for a starting bid of $30,000 USD. But now, a twist on the iconic piece of memorabilia is returning in the form of the Concepts x Mephisto “Apple” Sneaker.

Resembling much of the same color layout and design of the original sneaker, which shared much of Reebok’s footwear characteristics of the era, the new iteration has been given a premium twist. The upper is made of high-quality leather, incorporating superior craftsmanship and other materials throughout. A white bulky midsole meets the upper, with various rainbow hits marking the same spots as the original pairs that replicate the decade’s definitive advertisements.

In no way is the shoe actually associated with the original sneaker, taking on the streetwear ethos that has managed to turn iconic notions on their head, flipping them to cater to kids of the ‘80s and ‘90s, while still holding a symbolic relevance to the iconic original.

You can check out the Concepts x Mephisto “Apple” Sneaker above. The initial, extremely limited release will be occurring on April 19 via Concept’s NYC flagship and web store for $390 USD.

In case you missed it, Pusha T recently revealed his upcoming adidas collaboration at Coachella.

Read Full Article

Concepts x Mephisto Apple Sneaker

What to Read Next

Samsung Surprises Millie Bobby Brown, Ninja, Steve Aoki & More With the New Galaxy Fold
Tech

Samsung Surprises Millie Bobby Brown, Ninja, Steve Aoki & More With the New Galaxy Fold

They all used one word to describe the smartphone: futuristic.

Disney+ Marvel Spinoffs Will Collide With MCU Predecessors
Entertainment

Disney+ Marvel Spinoffs Will Collide With MCU Predecessors

As confirmed by Kevin Feige himself.

Hasbro is Bringing Back its Retro 'Star Wars' Figurines
Design

Hasbro is Bringing Back its Retro 'Star Wars' Figurines

Luke, Boba Fett and Darth Vader are all coming back.


The Cranberries Share Prolific Farewell Ballad to Late Dolores O'Riordan
Music

The Cranberries Share Prolific Farewell Ballad to Late Dolores O'Riordan

Fittingly titled “In The End,” it marks the final track of the band’s iconic run.

UPDATE: Apple Joins Bernard Arnault & LVMH in Donating Money for Notre Dame's Reconstruction
Design

UPDATE: Apple Joins Bernard Arnault & LVMH in Donating Money for Notre Dame's Reconstruction

Francois Henri Pinault and Kering also donated €100 million EUR.

Replica of Wagon Queen Family Truckster From 'National Lampoon's Vacation' Sold for Six Figures
Automotive

Replica of Wagon Queen Family Truckster From 'National Lampoon's Vacation' Sold for Six Figures

“You didn’t order the Metallic Pea?”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.