adidas Originals Taps Into the Creative Process With New Nite Goods Capsule Collection

Plus, the opportunity to win the pack.

Presented by adidas
Giveaways 
5,627 Hypes 0 Comments

Following the release of the Nite Jogger, adidas Originals unveils the Nite Goods Capsule Collection. In addition the 80s-inspired reflective sneaker — which returns in a flurry of new shades — the release also delivers a series of bedtime-related collectibles, which are a nod to the shoe’s nighttime functionality.

Among the limited edition items included in the collection are a bedtime book, titled Go To Bed, Sneakerhead, and the NiteBear plush animal. Written by Fabian Gorsler and illustrated by Dan Freebairn, the anti-bedtime story is intended for the late night creators who are pushing past creative blocks to meet deadlines, tapping into the pangs of attempting to sleep at a reasonable hour. Handmade by Junichi Nakane, the NiteBear is an anti-cuddly stuffed animal, who literally screams inspirational quotes, voiced by comedian Eric André. The Kumanokoido bear is half–drill sergeant and half–motivational speaker, and emits phrases such as, “You sleep on my watch, and my watch is broken.” What’s more, adidas is offering the opportunity to win the entire pack via an online sweepstakes.

As for the shoe itself, this version comes in grey, pastel greens and orange accents, and features its signature lightweight nylon ripstop and soft mesh knit. Originally designed for night exploration on the asphalt, the Nite Joggers’ hi-vis reflectivity continues to serve its purpose in the dark. The shoe is complete with a BOOST midsole and “speed of nite” embroidered in morse code on its outsole and tongue.

See the pieces in action in the video above and enter for a chance to get your hands on the full capsule collection. The video incorporates the coveted Nite Goods in a montage of late night television commercials and trippy visuals targeted for insomniacs. The Nite Goods sweepstakes will remain open through April 7. The sneaker by itself will be available in stores globally on Thursday, April 11.

Read Full Article

What to Read Next

Hiroshi Fujiwara of fragment design Teases FRGMT x BVLGARI Bag Collaboration
Fashion

Hiroshi Fujiwara of fragment design Teases FRGMT x BVLGARI Bag Collaboration

Expected to drop soon.

Nike Presto Reacts Are Gearing up for a 2019 Debut
Footwear

Nike Presto Reacts Are Gearing up for a 2019 Debut

In an abundance of colorways.

BAPE Rings in SS19 With New BAPESTA Colorways
Footwear

BAPE Rings in SS19 With New BAPESTA Colorways

Fresh kicks for the warmer months ahead.


1017 ALYX 9SM Adds Tactical Elements to Leather Accessories, Spring-Ready Jackets & More
Fashion

1017 ALYX 9SM Adds Tactical Elements to Leather Accessories, Spring-Ready Jackets & More

Dropping more rollercoaster belt-equipped pieces.

adidas Originals Adds Contrasting Speckles & Suede to the NMD R1
Footwear

adidas Originals Adds Contrasting Speckles & Suede to the NMD R1

A new look for the Boost-equipped runner.

Bell & Ross Releases the BR-X1 Phantom
Fashion

Bell & Ross Releases the BR-X1 Phantom

Limited to 250 pieces.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.