TAG Heuer Reimagines the Classic Autavia Timepiece for 2019

A new collection of rugged timepieces were debuted at Baselworld.

Fashion
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At this year’s Baselworld watch convention, TAG Heuer turned heritage on its head, showcasing a revamped lineup of its classic Autavia timepieces. The Swiss watchmaker originally debuted the Autavia in the ’60s, and the new models retain the initial designs’ reliable sturdiness and versatility.

The LVMH-owned watchmaker introduced over a half-dozen new iterations of the Autavia, retaining the carbon-composite hairspring technology that makes each watch an Isograph. Familiar touches include Calibre 5 movement, highly legible faces, smoked dials and easy-swap designs that allow the wearer to switch out straps by using simple push buttons on the underside of the case.

Available in several forms, the stainless steel 42mm version is directly inspired by the rounded first-gen Autavia case. The utilitarian timepiece is offered with either leather straps or stainless steel bracelets; the latter option also comes with a NATO strap. Meanwhile, the discerning collector is offered two bronze watches for a more sophisticated look.

Expect TAG Heuer retailers to stock up on the new Autavia watches later this year, with prices ranging from $3,600 USD for brown leather strap models to $4,300 USD for the bronze calfskin-strapped editions.

Elsewhere, TAG Heuer celebrated the Monaco’s 50th anniversary with a new edition of the square timepiece.

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