Nike Partners With Sneaker Stores for "Give Fresh Air" Campaign

The evolution of Air Max Day.

By
Footwear
7,186 Hypes 0 Comments

As announced earlier this month, Nike is switching things up for Air Max Day 2019. The footwear giant is deviating from its usual celebration of releasing limited edition Air Max silhouettes and is instead focusing its efforts on its new “Give Fresh Air” campaign.

With the help of sneaker boutiques and local organizations, the “Give Fresh Air” project’s main goal is to stimulate sneaker culture in a way that will spark change and give back to the community. Nike patrons are encouraged to donate new and gently worn sneakers to partner retailers in the United States and Canada.

West Coast customers can head over to Undefeated, Laced and SNS in Los Angeles, Bows & Arrows in San Francisco, Bait in San Diego and Likelihood in Seattle, while those in the East Coast can visit Concepts in New York City, KITH in SOHO and Brooklyn and UBIQ in Philadelphia and DC.

Customers in the south can make their way to Sneaker Politics in New Orleans, Oneness in Louisville, A Ma Maniere in Atlanta and Social Status in Charlotte. Meanwhile, Xhibition in Shaker Heights and Saint Alfred in Chicago can cater to folks in the Midwest. Canadians have only one option of Livestock in Toronto.

The “Give Fresh Air” campaign runs from March 18 until April 13. Check your local sneaker store for participating dates.

In recent Air Max Day news, European retailer size? has teased its upcoming Air Max Light collaboration.

Read Full Article
Source
Sneaker News

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

487 Users Online

What to Read Next

MATCHESFASHION.COM Announces Evian By Virgil Abloh Soma Bottle Restock
Fashion

MATCHESFASHION.COM Announces Evian By Virgil Abloh Soma Bottle Restock

“One drop can make a rainbow.”

COMME des GARÇONS Preps Barbara Kruger-Esque "Huge Logo" Wallets
Fashion

COMME des GARÇONS Preps Barbara Kruger-Esque "Huge Logo" Wallets

The latest accessories from Rei Kawakubo’s imprint.

Total Luxury Spa Launches Enigmatic SS19 Collection
Fashion

Total Luxury Spa Launches Enigmatic SS19 Collection

Titled “Fiction Based Reality.”


Nike Continues Its Free Run Collection With the New 5.0 and 3.0
Footwear

Nike Continues Its Free Run Collection With the New 5.0 and 3.0

The running sensation gets an update for 2019.

Marvel Almost Delayed Thanos' Snap Until 'Avengers: Endgame'
Entertainment

Marvel Almost Delayed Thanos' Snap Until 'Avengers: Endgame'

“Perfectly balanced, as all things should be.”

Panerai's Submersible Bronzo Is for the Modern Day Hero
Fashion

Panerai's Submersible Bronzo Is for the Modern Day Hero

161 grams of heavy metal.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.