Nicholas Daley Showcases SS19 Collection With "SLYGO" Campaign Video

Inspired by his parents’ reggae club night.

Fashion
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London-based designer Nicholas Daley has spotlighted his Spring/Summer 2019 collection with a new campaign video. The video was shot at Daley’s presentation during London Fashion Week: Men’s back in June 2018, which saw a string of musicians and creatives including Don Letts, Cosmo Pyke and Obongjayar take over London’s Swiss Church.

Titled “SLYGO” after the DJ alias used by Daley’s father, the collection is inspired by the Reggae Klub night ran by Daley’s parents across Scotland in the late ’70s and early ’80s. The Spring/Summer 2019 collection is built around Daley’s focus on heritage manufacturers, with footwear made in collaboration with Tricker’s, bespoke fabrics from Vanners silk weavers and headwear with Christys’ hat makers.

Take a look at the video in the gallery above, and expect Nicholas Daley’s Spring/Summer 2019 collection hit retailers including Goodhood, Dover Street Market and the Nicholas Daley web store in the near future.

In other fashion news, Liam Hodges is back with his Spring/Summer 2019 collection.

 

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〰️SLYGO SS19〰️ _ Nicholas Daley’s Spring/Summer 19 collection SLYGO pays homage to his family’s role in Britain’s reggae sound system culture. SLYGO takes its name from Nicholas’ father’s DJ alias and draws direct inspiration from his parents’ club night known as Reggae Klub which ran from 1978-1982, in and around Scotland. Presenting acts such as #ASWAD, #Heptones and #MistyinRoots amongst many more, #ReggaeKlub was one of the first reggae nights in Scotland at the time and was a haven for people from minority communities. Nicholas explores his parents’ experiences and incorporates them into the collection, referencing original memorabilia from Reggae Klub by recreating the original t-shirt, designed and sold by his parents. _ See website for Stockist List. Morgan @mokimokikiss photographed by @mriainanderson, styled by @thenonplace , casting @niiagency @campbelladdy hair/grooming @lee_machinhair _ #NicholasDaley #SLYGO #SS19 #InStoresNow

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Reuben Bastienne Lewis

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