Kylie Jenner On Becoming the Youngest "Self-Made Billionaire" at 21

“It’s the power of social media. I had such a strong reach before I was able to start anything.”

Entertainment
88,278 Hypes 57 Comments

Last summer, headlines were ablaze with news of Kylie Jenner becoming the youngest person on the brink of billionaire status after Forbes featured the Kylie Cosmetics founder — whose company was worth $900 million USD at the time — as the cover star for its “60 Most Successful Women Entrepreneurs in America” list. In December, she tied with JAY-Z at 5th on the publication’s 2018 list of America’s wealthiest celebrities. Now today, Forbes has cemented her billion-dollar standing, deeming her to be the world’s “youngest-ever self-made billionaire.”

According to the magazine, Kylie Cosmetics —  founded in 2015 — is still worth at least $900 million USD, with revenues growing 9% last year at $360 million USD; as Jenner is the sole owner, she rakes in all of it. Taking into consideration the steady growth of her business, coupled with the boom of the makeup industry, and adding in “the cash Jenner has already pulled from the profitable business,” Forbes positions her right at the $1 billion USD mark, a feat even two years younger than Marc Zuckerberg was when he achieved it (at 23-years-old).

“I didn’t expect anything. I did not foresee the future. But [the recognition] feels really good. That’s a nice pat on the back,” Jenner said.

In addition to running the corporation alone, Jenner’s overhead costs are estimated to be quite slim. Her team consists of only seven full-time and five part-time employees. Meanwhile her mother, Kris Jenner, manages finance and PR in exchange for a 10 percent management fee. And as her strategy has been since her launch, the 21-year-old’s marketing is primarily done through social media, where Jenner has amassed more than 128 million followers on Instagram alone.

“It’s the power of social media. I had such a strong reach before I was able to start anything,” she said.

For more news, read about Business of Fashion‘s new $100,000 USD prize for emerging Chinese designers.

 

View this post on Instagram

 

SETTING POWDERS by @kyliecosmetics launching March 7th?

A post shared by Kylie (@kyliejenner) on

Read Full Article
Source
Forbes

What to Read Next

Hamcus' Militaristic FW19 Collection Spotlighted in Belgium Lookbook
Fashion

Hamcus' Militaristic FW19 Collection Spotlighted in Belgium Lookbook

Military inspired technical wear.

YEEZY BOOST 350 V2 "Hyperspace" Official Look & Release Date
Footwear

YEEZY BOOST 350 V2 "Hyperspace" Official Look & Release Date

Dropping this month.

What to Do in New York City This Week
Events 

What to Do in New York City This Week

All the best music, art and fashion events from March 4-10.


NAPA by Martine Rose Mixes UK Garage & Art Deco Furniture for Seasonless Collection
Fashion

NAPA by Martine Rose Mixes UK Garage & Art Deco Furniture for Seasonless Collection

Reworking staple pieces for a seasonless collection.

Billionaire Boys Club EU Heads to the Wild West for SS19 Lookbook
Fashion

Billionaire Boys Club EU Heads to the Wild West for SS19 Lookbook

Enlisting the use of cowboys, a Chevvy and a Stallion.

JW Anderson Talks About Simplicity and the Urban Warrior for UNIQLO SS19
Fashion 

JW Anderson Talks About Simplicity and the Urban Warrior for UNIQLO SS19

Presented by Uniqlo
“I just feel good fashion will always not be disposable.”

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.