Google's New Streaming Platform Looks to Disrupt the Video Game Industry

Stadia is a “game platform for everyone.”

Gaming
12.2K 26 Comments
Save

Google just unveiled a new streaming game platform called Stadia, according to CNBC News. The service will allow users to play video games at high-quality levels using either their laptops, phones and TVs as long as there is internet connection. The announcement coincides with the mega tech company’s efforts to claim their space amongst heavy-hitters like Microsoft and Sony in the $140 billion USD gaming industry. The company states that Stadia is actually a “game platform for everyone” and that the focus is giving users the freedom to play games without buying pricy machines and consoles.

As for how it works, games will be playable through Google’s cloud. “With Stadia, the data center is your platform,” a Google rep said. This gets rid of the idea that game fans have to buy actual discs or cartridges or even wait long periods of time for a game fo fully download. Doing away with the use of more expensive hardware in order to play is also the goal in mind. All players need to do is enter the platform, start playing on a device (phone, laptop, tablet, etc.) and if they want, they can continue their game on another device.

Impressively, Stadia will be able to host 4K resolution games as well as 8K resolution titles in the near future. A Stadia-specific controller will also be available for purchase which has Google Assitant capabilities and easy straight-to-stream options. A button allows gamers to put their gaming experiences right onto YouTube for streaming and that a microphone will be readily available for games that require voice interactions.

As for competitors, it looks like Microsoft’s upcoming xCloud will rival the Stadia. Watch the videos above and below to get a better idea of what’s in store for the streaming platform. In other Google-related news, it looks like Nintendo Switch controllers will be compatible with Google Chrome.

Read Full Article
Text By
Share this article
Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

What to Read Next

Google Play Opens to Rival App Stores After Epic Case
Tech & Gadgets

Google Play Opens to Rival App Stores After Epic Case

The decision clears the path for a court-mandated overhaul forcing Google to host rival app stores.

Google Maps and Roc Nation Chart the New York Locations That Helped Build JAY-Z's Career
Travel

Google Maps and Roc Nation Chart the New York Locations That Helped Build JAY-Z's Career

From Marcy Houses to Madison Square Garden, the JAŸ-Z 30 Google Maps list traces 30 years of ‘Reasonable Doubt’ and the city behind it.

Epic Games Welcomes David Beckham to the 'Fortnite' Icon Series With Signature Outfits
Gaming

Epic Games Welcomes David Beckham to the 'Fortnite' Icon Series With Signature Outfits

The football legend makes his battle royale debut with reactive tattoos, custom emotes, and specialized gear.


The Supe Train Keeps Moving: Prime Video Drops First Look Trailer for 'The Boys' Prequel 'Vought Rising'
Entertainment

The Supe Train Keeps Moving: Prime Video Drops First Look Trailer for 'The Boys' Prequel 'Vought Rising'

Set in the grimy 1950s, Jensen Ackles and Aya Cash return to explore the twisted, noir-inspired origins of Vought International.

An Exclusive Look at Dior's B23 High-Top Sneaker in "Black Oblique"
Footwear

An Exclusive Look at Dior's B23 High-Top Sneaker in "Black Oblique"

Offsetting the previous white/black launch.

Sir David Attenborough's Voice Stars in New Netflix Docuseries 'Our Planet'
Entertainment

Sir David Attenborough's Voice Stars in New Netflix Docuseries 'Our Planet'

Salma Hayek and Penélope Cruz also join as narrators.

Y.O.N. FW19 Delivers More Ambitious Textiles and Clean Lines
Fashion

Y.O.N. FW19 Delivers More Ambitious Textiles and Clean Lines

Glow-in-the-dark knitwear, transformable coats and bold patterns.

Google Chrome Will Soon Support Nintendo Switch Controllers
Tech & Gadgets

Google Chrome Will Soon Support Nintendo Switch Controllers

Part of Google’s “Future of Gaming” conference, livestreaming now.

PUMA Taps Overkill for Collaborative "Radiant Venom" Release
Footwear

PUMA Taps Overkill for Collaborative "Radiant Venom" Release

Combining leather, suede and mesh.

Here's Everything Coming to & Leaving Netflix in April 2019
Entertainment

Here's Everything Coming to & Leaving Netflix in April 2019

The majority being original content.


First Look at Bodega x New Balance 997S "No Days Off" Release
Footwear

First Look at Bodega x New Balance 997S "No Days Off" Release

A mix of mesh, leather and suede with a vivid color palette.

UPDATE: Janet Jackson Puts Herself at the Front of New Glastonbury 2019 Lineup FLyer
Music

UPDATE: Janet Jackson Puts Herself at the Front of New Glastonbury 2019 Lineup FLyer

With headline slots from Stormzy, The Killers & The Cure.

This Massive Illegal Sports Car Collection Is Now up for Auction
Automotive

This Massive Illegal Sports Car Collection Is Now up for Auction

The government-seized lot includes an R34 GTR, Evo VI TME, ‘98 WRX STI Type R and much more.

Bohan Phoenix Drops 'YAODE 要得' EP, Shares Short Film
Music

Bohan Phoenix Drops 'YAODE 要得' EP, Shares Short Film

‘3 DAYS IN CHENGDU 回到成都’ was produced by Shanghai director Roni Shao.

Karhu's "Catch of the Day II" Pack Drops More Fishing-Inspired Looks
Footwear

Karhu's "Catch of the Day II" Pack Drops More Fishing-Inspired Looks

Featuring three of the label’s signature silhouettes.

Apple Powers up Its iMac With New Processors and Graphics
Tech & Gadgets

Apple Powers up Its iMac With New Processors and Graphics

Custom options also available.

More ▾