Woolrich Casts NYU Tisch Students for "American Soul Since 1830" Campaign
The brand is also providing a grant for underrepresented high school students.
Last month, Woolrich released its Spring/Summer 2019 “Forest” lookbook, presenting a streamlined outdoor offering that promoted a stronger relationship between humankind and nature. Following up to that, the Pennsylvania-based brand has unveiled its SS19 campaign. This time, the label visits the city to partner with and highlight the “next generation of creative pioneers” from NYU‘s Tisch School of the Arts.
The campaign, which marks the first time that NYU Tisch has worked with a fashion brand, spotlights students and faculty from the film, drama, dance, music and photography disciplines. Shot by Jack Davison and styled by Mel Ottenberg, the imagery is intended to represent a diverse group of individuals and underscore the significance of supporting arts education in America. Models are seen in artistic poses and dance moves while sporting the latest outdoor gear from Woolrich’s collection, including puffer jackets and other lightweight outerwear options. To further emphasize the school’s involvement, NYU parephanalia such as graphic T-shirts and hoodies are layered throughout.
“It was an honor to work with NYU Tisch for our SS19 campaign. Showcasing the next class of visionary artists in this series of images and short videos will immortalize their talent for generations to come. As a brand we are proud to work with such gifted individuals who are pushing the boundaries of creative thought,” Woolrich Creative Director Andrea Cané stated in a press release.
In addition to giving prominence to NYU Tisch via the campaign, Woolrich is also providing a grant to the school’s Future Artists program. The company will offer a free 14-week experience in order to give underrepresented high school students an opportunity to gain exposure to the arts.
Check out the full spread in the gallery above.
In other fashion news, Balenciaga recently released its summer 2019 campaign which is an homage to The Matrix.