Supreme Reportedly Setting up Flagship in Milan

A Supreme Italia battle?

By
Fashion
16,991 Hypes 13 Comments

According to a few keen observations made by NSS Magazine, streetwear giant Supreme may soon be opening a flagship store in Milan.

Outlined in the article the clues which suggest such an exciting venture is currently pending include an item that was recently revealed on Monday as part of Supreme’s upcoming Spring/Summer 2019 collection: a “Metallic Jacquard” crewneck. Featured on said article of clothing are various lines of text highlighting the label’s current physical locations such as Paris, London, New York, and Tokyo. However with a closer look Milan can also be found among those locations, adding more fuel to the fire.

A second clue pointed out by NSS is the Mocha Maker, which is part of the SS19 accessory lineup, and the label’s collaboration with Castelli Cycling, a leading Italian cycling brand. The former is of course a staple in Italian households while the latter was used as the loobook’s lead image.

Finally the article touches upon Supreme’s legal battle against Supreme Italia. NYC DJ Funkmaster Flex addressed the “fakes” in Supreme’s teaser video posted to IG earlier this week leading up to the full reveal of its SS19 collection. One would say a good way to battle Supreme Italia and its illegal use of the Boxlogo would be to physically open a store in the country.

The Supreme Milan flagship is expected to open between Fall/Winter 2019 and Spring 2020. The rumors have also reportedly been confirmed by experts within the Milan street scene. Keep it locked here for more details on the new store when they drop.

For more on the brand, Supreme’s complete skate deck collection sold for $800,000 USD.

Read Full Article

What to Read Next

Maximalist Decoration Defines Doublet's Chaos Embroidery Jacket
Fashion

Maximalist Decoration Defines Doublet's Chaos Embroidery Jacket

Centered around an array of off-kilter embroidery.

Take a Closer Look at the Upcoming Black Sheep x Nike SB Dunk High "Black Hornet"
Footwear

Take a Closer Look at the Upcoming Black Sheep x Nike SB Dunk High "Black Hornet"

Prepare yourselves, this one is a stinger.

Check out This Full-Sized Volkswagen Type 2 Made Entirely out of LEGO
Design

Check out This Full-Sized Volkswagen Type 2 Made Entirely out of LEGO

Made with over 400,000 bricks.


D'heygere & BiC Collaborate on an Outlandish Pen Keychain
Fashion

D'heygere & BiC Collaborate on an Outlandish Pen Keychain

Carry your pen in style.

METALBIKE Covers the Triumph Speed Triple in Aluminum Bodywork
Automotive

METALBIKE Covers the Triumph Speed Triple in Aluminum Bodywork

Liquid metal.

BAPE Adds Rhinestone Jewelry to Its Lineup
Fashion

BAPE Adds Rhinestone Jewelry to Its Lineup

More BAPE bling.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.