Nike’s collaborations with Travis Scott and Virgil Abloh set a reconstructed, DIY trend for footwear last year, and now the label continues the theme with its latest Zoom Pegasus 35 in collaboration with artist Nathan Bell. Featuring marker-pen doodles on the midsole, heel cup, insole, outsole, tongue and laces, Nike’s handwritten-style quotes and drawings subtlely customise the “Oreo” themed running shoe.
Unicorn horns adorn a sneaker doodle on the tongue while the laces are wrapped with ‘I love 2 run / I hate 2 run’ text. Nike even gives its iconic Swoosh a graphic treatment, appearing hastily sketched onto the shoe. Stars, clouds and the slogans ‘Last one gets a rotten egg / Run to a magical place’ complete the DIY runner.
The Nike Zoom Pegasus 35 will be available on February 14 at Nike and select retailers worldwide.
In other sneaker news, adidas cancelled its controversial Black History Month UltraBOOST.