Nike’s collaborations with Travis Scott and Virgil Abloh set a reconstructed, DIY trend for footwear last year, and now the label continues the theme with its latest Zoom Pegasus 35 in collaboration with artist Nathan Bell. Featuring marker-pen doodles on the midsole, heel cup, insole, outsole, tongue and laces, Nike’s handwritten-style quotes and drawings subtlely customise the “Oreo” themed running shoe.
Unicorn horns adorn a sneaker doodle on the tongue while the laces are wrapped with ‘I love 2 run / I hate 2 run’ text.
The Nike Zoom Pegasus 35 will be available on February 14 at Nike and select retailers worldwide.
In other sneaker news, adidas cancelled its controversial Black History Month UltraBOOST.