Earlier this month TDE-signee’s SiR and Zacari conspired against one another in a Tarantino-esque visual for “Mood,” a highlight from SiR’s recently-released Chasing Summers album. Directed by multi-hyphenate Mez — a rapper, producer, and director — the visual was filled with hilarious clips of Zacari practicing his kung-fu skills and SiR sitting atop his throne as the leader of an army of militant females. HYPEBEAST Music recently caught up with Mez on-set for an exclusive behind-the-scenes look at what went into his latest directing effort.
Throughout the video, viewable below, fans can take a look into the pre-production and directing process as Mez walks us through storyboarding, the uniformed styling, set production, and the inspiration behind the music video.
For more music news, Amir Obè just dropped a new breakup anthem titled “Silver Lining.”
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@mez.heirs is a rare creative hybrid. Not only has he carved his own lane as a rapper and producer, but he’s also established himself as a director with a distinct and mature eye for unique visuals. In an exclusive, we caught up with Mez on-set for his latest project with @topdawgent’s @inglewoodsir and @zacarip for the “Mood” video. Watch as Mez takes us through pre-production, storyboarding, and the inspiration behind the shoot. Stay tuned for more. Video courtesy of @heirsentertainment Photo: @xoxohadas
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2nd time I’ve touched the camera. I directed the Mood video for Sir featuring Zacari. gotta thank My brother Sir for this opportunity You a real genuine guy. I gotta thank Top Zac Ret Moosa Angel and the whole @topdawgent for seeing my vision and letting me create. Everyone fully supported what I was aiming for and y’all made this as easy as possible. But People. when I see you out and you say…”oh I see. Now you more focused on Vide-“ NAH…lol…lemme stop you right there like chris Hanson. No need to put parameters on what art I’m putting in the world. Theres no one word to define the different arts I’mma contribute. You can try it it’ll be hard. And I’m just gonna keep making it harder for niggas. Watch what happens next! Follow @heirsentertainment for the updates. “Mood” – @inglewoodsir ft. @zacarip ?✈️ Director: @mez.heirs DP: @davidbolendp Producer: @dangerookipawaa @retone @fvckinfluffy @_ajr_ Production Company: @ajrfilms Production: @mikebusa AD: @haitianev @lovejoysimi Stylist: @alannaholtonrose Prod. Designer: @socialspleen Steadicam: @parx13 AC: @mrkylefrank G&E: @dadhatadventures @natethomson1 @zane_gerous Pretty Committee: @julieeedinhh Editor: @callaird Color: @kinanchabani Casting: @lvs.h Production Assistant: @marcodinero @brandon.bacquie @roger_that_94 Label: @topdawgent @rcarecords #sir #chasingsummer #lvsh #mood #ajrfilms #tde #musicvideo Photos by @xoxohadas