RIMOWA Ushers Us Into the Future With Its Iconic Design Aesthetic
Introducing this season's new RIMOWA Original Twist.
Mankind has eternally looked toward for the future, finding inspiration in the unknown possibilities it holds. This has manifested itself aesthetically in the futurism movement, which has inspired everything from art and fashion to, most importantly, design, in an unending quest to strive for a better tomorrow.
For over a century and since its inception in 1898, luxury luggage manufacturer RIMOWA has been a champion of innovation, ever at the forefront of technology with a dedication to creating handcrafted goods made of uncompromising materials to last a lifetime. The brand first revolutionized the luggage industry in the late 1930s, creating lightweight aluminum luggage for modern day modes of transport and travel, and again in 2000 when it introduced durable and lighter travel solutions with the first polycarbonate luggage. Each time, RIMOWA translated its forward-thinking perspective into trailblazing products.
Recently, RIMOWA has focused on developing the visual aesthetic of its products, an element that is central to design and innovation. By enhancing the exterior of its iconic aluminum products, RIMOWA has since ushered in a new era of timeless design. The brand is now reimagining the experience of travel with updated renditions of their signature classics as part of the new RIMOWA Original Twist series.
RIMOWA's product philosophy is built on the belief that human touch is an essential component of its design. To this end, RIMOWA seeks to imbue the human touch in its designs by introducing a brand-new customization service called RIMOWA Unique, which further expands the possibilities of personalized design. Available online and in-store, RIMOWA Unique presents a selection of customizable options to elevate the classic RIMOWA model, with the option to choose wheels, handle and leather luggage tags — all of which are available in seven different colors. To make your RIMOWA truly yours, a free service allows you to emboss initials and numbers in your favorite color onto your design, thereby fusing humanity with technology.
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The future isn't just about artificial intelligence and cold, hard steel. In its interpretation of what's to come, RIMOWA has enhanced one of its most iconic models with colorful details in the new Original Twist collection, allowing travelers to choose from three colors: red, blue and brown. The series features RIMOWA's signature aluminum groove design with matching colored accents on the hand-finished leather handles, dual lock casing and rubber seal trim that is visible around the case.
This year also marked RIMOWA's first foray into lifestyle accessories with the introduction of its debut collection of iPhone cases featuring the brand's signature trademarked groove design. Fans of the RIMOWA aesthetic and their product's time-tested durability can now protect their phone from wear and tear with these cases. Made with shock-proof TPU to reinforce protection and to mitigate any shock of impact, the Groove Cases are available in three of RIMOWA's signature materials: hard-shell iridescent polycarbonate, lightweight aluminum or leather. Each collection is available in the latest sizes for iPhone X and 11.
Since the release of its inimitable silver design, RIMOWA has continued to launch classic models in a variety of new colors as seen with the RIMOWA Hybrid, RIMOWA Essential Sleeve and the RIMOWA Essential collection. Now available in black and white, the RIMOWA Hybrid celebrates a paired down minimalist look that combines the best of RIMOWA's highly-functional polycarbonate and aluminum designs. The brand has also introduced more colorful varieties of their renowned polycarbonate models, giving the practical RIMOWA Essential Sleeve a matte blue look and the RIMOWA Essential a vibrant saffron colored hue.
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