After being called to help front Nike‘s stellar black kit to celebrate Black History Month in the UK earlier this fall, British athlete Raheem Sterling now stars in the Swoosh’s latest “Just Do It” campaign.
In the ad titled “Don’t Just Dream For You. Dream For The Next You,” the influential English footballer and Manchester City star can be seen returning to Brent, a borough of London, where his own dreams of becoming a player all began in the shadow of Wembley stadium. Sterling went on to win his first English cap at the age of 17, has played more than 50 times for his country, and has won two Premier League titles all by the time he was only 24 years old.
Over the years, the England winger and attacking midfielder has helped to lead and support the next generation of athletes in England and beyond. To continue this calling, Sterling, alongside Nike and Brent Schools Football Association, is establishing a team on the ground to set up coaching clinics for schools without coaches and, for a minimum of three years, provide support to the London Youth Games for a Brent Schools Football Association coordinator.
Speaking about the initiative, Sterling said: “Brent means everything to me; growing up there, having friends from different backgrounds, learning about different cultures and taking that with me. It was always my dream to play in the Premier League, play for England. Having Wembley in my backyard, it was always a dream of mine to play there. I’ve always wanted to give back to the community that I grew up in and give them an opportunity. This partnership with Nike and Brent Schools FA is an opportunity for me to provide guidance and the right help so a lot of kids can have the same dream as me.”
In more sports-related news, the USWNT was named 2019 Athletes Of The Year by TIME Magazine.