The New Herschel Supply & Coca-Cola® Collaboration Guarantees Good Days Ahead

Featuring a graphic red-and-white checkerboard print.

Fashion 
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If their latest collaborative collection is any indication, Herschel Supply and Coco-Cola® have their sights set on summer. Coming together for the second time, the Vancouver-based travel lifestyle company and the iconic American beverage brand have fashioned a collection of bags and apparel designed for warm summer days. The limited-edition offering expands upon their first capsule of bags with the addition of lifestyle accessories and a T-shirt. The assortment offers a feel-good appeal, as each piece hosts the slogan, “Have a Good Day.”

A curated selection of signature Herschel silhouettes are reimagined in recycled PET fabrics adorned with a 1980s-inspired red-and-white checkerboard print. For an added twist, the Classic X-Large backpack, Nova Mid-Volume backpack and Nineteen hip pack feature a lightly insulated liner that keeps drinks ice cold on the go. Even better, each piece touts its own unique utility, like dual water bottle pockets on the Classic X-Large and an impressive ten insulated exterior pockets on the Bucket Beach Bag. The bags are polished off with the Coca-Cola slogan screen print, Coca-Cola woven tab and Herschel Supply’s classic white woven label.

The collaboration also introduces lifestyle pieces, including a 100% cotton T-shirt, available in both men and women’s sizes. A twill bucket hat rounds out the collection, featuring the same retro checkerboard print, slogan screen print and branding. All together, the light-hearted collection offers a message of good vibes to both the wearer and those they interact with.

The limited-edition Coca-Cola x Herschel Supply collection is available now at Herschel stores, select global stockists and the brand’s website.

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