Hebru Brantley Teams with adidas Originals and Billionaire Boys Club for Art Basel-Exclusive Product

Presenting a new Rivalry Hi and collaborative BBC apparel.

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Fashion
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Chicago artist Hebru Brantley has teamed with adidas Originals and Billionaire Boys Club for a collection of Art Basel-exclusive product. Consisting of a collaborative Rivalry High and five-piece apparel collection, Brantley’s products utilize his signature Flyboy character and vibrant color schemes for a bright-eyed effort that’s awash in warm weather-ready style.

Brantley’s take on the Rivalry Hi is at the center of this endeavor. Dressing the towering ’80s basketball sneaker in the Flyboy’s signature palette of blue, red, yellow and green, his use of bold hues further accents the shoe’s compelling mixture of supple leather and shaggy suede. Even the insole gets in on the celebration with its all-over printed graphic.

Accompanying the footwear is a special BBC capsule collection, made up of one hoodie and a quartet of T-shirts. Both the hoodie and one of the tees feature a hand-drawn take on BBC’s Curve motif, complete with the brand’s astronaut logo wearing a pair of Flyboy goggles. Some of the artist’s newer creations get a moment in the spotlight on other t-shirts as well, with his “Jean Grey” character front and center on one style while “Phibby” slides into an astronaut’s helmet for the other.

The Hebru Brantley, adidas Originals and Billionaire Boys Club products are available now at BBC’s Miami pop-up and on bbcicecream.com —- save for the shoes, which are only available at Art Basel. Pharrell and Brantley himself will be in attendance over the course of the event in partnership with Bombay Sapphire, an extra incentive for fans.

In other adidas news, the newest UltraBOOST 20 colorway has been revealed: a stark “Core Black.”

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