“‘Streetwear’ is just not even a thing anymore. It should not ever be used; it’s dead. It’s a new thing,” Shawn Stussy intones at the beginning of HYPEBEAST’s
Everyone from Kim Kardashian to DJ Khaled to Stranger Things‘ David Harbour made an appearance, mingling with Dior Men’s Jewelry Director Yoon Ahn and Stussy himself. Though a wide array of Stussy-designed gear was gifted to a lucky few, all eyes were on the special Dior Air Jordan 1 sneaker making its debut at the event. The stars all gathered in a cavernous venue to witness the presentation, surrounded by patterns shaped from Stussy’s recognizable script.
Meanwhile, Dior offered HYPEBEAST France a closer look at the craft that informs the range. A small artisinal studio in Kyoto was tapped to bring Stussy’s original black-and-white artwork to life, utilizing an extremely delicate printing process to breathe life into the drawings. Bespoke color pastes were swirled together, manipulated to create marble-like patterns as evocative of Miami as the bold “tutti-frutti” color palette. The project also demanded a series of handmade stamps and stencils cut to mimic Stussy’s script.
“That printing is exceptionally complicated to do. And it means that the product we do with that particular printing is a very limited product because it takes so much time,” Dior Artistic Director Kim Jones told WWD.
Check out the details above and watch the laborious process in action below.