A New Exhibition at Watches of Switzerland Pairs Iconic Sneakers with Exceptional Timepieces

“Sneaker Time” explores the intersection of two cultures of collectivity.

Watches
7.2K 2 Comments

Last night, Watches of Switzerland celebrated the opening of a new exhibition set inside its Soho store. Curated by the watch retailer and developed in collaboration with Stadium Goods, “Sneaker Time” pairs exceptional timepieces with iconic sneakers, offering a comment on the unexpected synergy between two cultures of passionate collecting. The show also provides a glimpse at Watches of Switzerland’s ability to break the mold of the watch industry and introduce a new generation of enthusiasts to the art of watchmaking.

The exhibition is comprised of 15 watch and sneaker pairings on display inside Watches of Switzerland’s recently renovated lower floor, introducing a futuristic element to the space’s warm, study-like setting. Each match explores parallels across craftsmanship, inspiration and design. The process for choosing the combinations required a deep dive into brand heritage, storytelling and visual languages. For example, the Breitling Aviator 8 B01 Chronograph 43 Curtiss Warhawk and Nike Air Max 90 “Warhawk” — displayed together for “Sneaker Time” — were both informed by the famed Curtiss P-40 Warhawk, a World War II Pursuit plane.  Another pairing featuring the Jacob & Co. Epic x Chrono HYPEBEAST Edition and the ultra rare Chanel x adidas Originals Pharrell Williams Hu NMD meet at the intersection of fashion and sports, while the Ulysse Nardin Freak X Black Marquetry and Balenciaga Track.2 share mosaic-like design cues. Other featured brands include Grand Seiko paired with the Fragment Design x Air Jordan 1; Hublot paired with one of Kanye West’s first sneaker designs for Louis Vuitton; and the Girard-Perregaux Neo-Tourbillon with Three Bridges Skeleton paired with Nike’s COMME des GARÇONS collaboration.

The exhibition stands as a testament to the growing intersection between footwear and timepieces. Though seemingly quite different, both niches are built on similar models of hype-making through limited-editions and a bustling resale market. Both also have equally as voracious and knowledgeable enthusiasts. While watch collecting has, in recent years, evaded its stereotypical audience, sneaker culture has concurrently grown to embody the same luxury space as watches. To bring these worlds together for the first time marks a significant moment in fashion.

“Sneaker Time” will be on view at Watches of Switzerland’s Soho location at 60 Greene Street until December 2 and is open to the public. All featured watches are available to purchase through Watches of Switzerland and a selection of sneakers are available to purchase through Stadium Goods.

Read Full Article
Presented by Watches of Switzerland
Share this article

What to Read Next

Inside Hypeform & House of Switzerland Milano's Design Week Opening Party
Design

Inside Hypeform & House of Switzerland Milano's Design Week Opening Party

A celebration of emerging talent during the design industry’s biggest event of the year.

The Cartier Tank à Guichets Timepiece Makes a Comeback at Watches & Wonders Geneva
Watches

The Cartier Tank à Guichets Timepiece Makes a Comeback at Watches & Wonders Geneva

Also showcasing a new Tank Louis, Tressage, Panthère de Cartier and Panthère Jewelry models.

“Swiss Design is More About Method Than Aesthetics” say House of Switzerland Curators
Design 

“Swiss Design is More About Method Than Aesthetics” say House of Switzerland Curators

Swiss design is hard to identify visually. But in this interview, curators Marie Mayoly and Alexandre Edelmann say it’s the country’s collaborative nature that sets it apart.


Tudor Unveils Its Latest Timepieces at Watches & Wonders 2025
Watches

Tudor Unveils Its Latest Timepieces at Watches & Wonders 2025

Including the Pelagos Ultra, Black Bay 58, 68, Chrono and Pro.

Best New Tracks: Kanye West, Mozzy, Wiki, Lil Baby, The Free Nationals & More
Music 

Best New Tracks: Kanye West, Mozzy, Wiki, Lil Baby, The Free Nationals & More

A slew of great new releases.

Gap CEO Art Peck Steps Down, Third Quarter Results Show Decline
Fashion 

Gap CEO Art Peck Steps Down, Third Quarter Results Show Decline

The brand will focus on finding leadership “to drive greater efficiency, speed and profitability.”

atmos Lends Creative Input to the Li-Ning Titan For New Collaboration
Footwear

atmos Lends Creative Input to the Li-Ning Titan For New Collaboration

The first-ever collaborative iteration of the chunky lifestyle silhouette.

Kanye West Joins His Father for a Ride Around His Wyoming Ranch for "Follow God" Video
Music

Kanye West Joins His Father for a Ride Around His Wyoming Ranch for "Follow God" Video

The first ‘Jesus Is King’ song to receive a standalone visual.

Allouche Gallery Explores Visual Legacy of Doze Green with "A Volta" Exhibition
Art

Allouche Gallery Explores Visual Legacy of Doze Green with "A Volta" Exhibition

Explosive compositions by the iconic NYC-based artist.


Travis Scott Reveals Star-Studded Lineup for Astroworld Festival 2019
Music

Travis Scott Reveals Star-Studded Lineup for Astroworld Festival 2019

Gucci Mane, Marilyn Manson, Migos and more are set to perform.

MEDICOM Toy and Royal Selangor Come Together for Another Arabesque BE@RBRICK
Design

MEDICOM Toy and Royal Selangor Come Together for Another Arabesque BE@RBRICK

A classic version of its “Arabesque Black” counterpart.

Solange Is Curating a Performative Art Series at the Getty Center Museum
Music

Solange Is Curating a Performative Art Series at the Getty Center Museum

The two-day event is free to the public.

Tiffany & Co. Reportedly Asks LVMH to Boost $14.5 Billion USD Offer (UPDATE)
Fashion 

Tiffany & Co. Reportedly Asks LVMH to Boost $14.5 Billion USD Offer (UPDATE)

Both parties remain interested in reaching an agreement.

Futura & NEIGHBORHOOD Unveil Collaborative 'Fl-001' Incense Chamber
Art

Futura & NEIGHBORHOOD Unveil Collaborative 'Fl-001' Incense Chamber

Limited to only 100 units.

More ▾