The Great Frog Joins NEIGHBORHOOD for "F*CK EM" Signet Rings

Celebrating the opening of its Tokyo store.

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Fashion
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Coinciding with the launch of its first stand-alone store in Asia, UK jewelry brand The Great Frog is collaborating with NEIGHBORHOOD for a limited edition collection of rings and apparel. In the late ’80s, Shinsuke Takizawa, founder of NEIGHBORHOOD, visited The Great Frog’s London flagship and bought the infamous Eye Ring and Evil Skull Ring. Three decades later, both brands have joined together to celebrate the opening of TGF Tokyo.

The highlight of the collection is a set of signet rings in both 925 sterling silver and 9ct yellow gold. “Fuck Em” covers the circular and rectangular surfaces in an elegant script, while “Tokyo” and “London” decorate the bands. Both “The Great Frog” and “NEIGHBORHOOD” brand the inside of the rings in distinctive fonts, surrounding a crossbones design. Along with the jewelry, black T-shirts and hoodies feature collaborative branding and a skull graphic in contrasting white.

Located in Shibuya City, the two-story TGF store is designed by architectural firm Brinkworth, using colors and materials that reflect TGF’s British heritage. The interior is adorned with tiles — while handcrafted in Japan, the traditional bottle-green glazed tiles are reminiscent of British pubs. More traditional and vintage cabinets are displayed throughout the store, showcasing the brand’s jewelry collections.

Launching on November 28, the NEIGHBORHOOD x The Great Frog collection will be available to purchase on NEIGHBORHOOD’s website, at its stores in Harajuku and Shibuya and at The Great Frog Tokyo. A pre-launch and pop-up event will take place at Trunk Hotel Tokyo on November 27.

In other news, Bodega and Diesel will launch a “Unofficial Art Basel Miami Gift Shop” to coincide with Art Basel Miami festivities.

Trunk Hotel Tokyo
5 Chome-31 Jingumae, Shibuya City
Tokyo 150-0001, Japan

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