2019 Lyst Year in Fashion Report Crowns Most Searched Brand, Details Increased Interest in Sneakers & Resale
It also outlines how much people are spending on new sneakers and T-shirts.
Shopping aggregate platform Lyst just announced its Year in Fashion 2019 report, which gathers the year’s top fashion trends, viral products, hottest brands, successful collaborations and more into a single comprehensive guide. This year’s report even further solidified streetwear’s influence on mainstream fashion with mentions of brands in the space across all categories.
In terms of notable brands, Off-White™ was crowned the most searched-for brand in 2019. Bottega Veneta, Pyer Moss and Telfar were all named breakout brands of the year, while Marine Serre is predicted as a brand to watch in 2020. Virgil Abloh x IKEA was named one of the top collaborations this year, alongside Sacai x Nike and Supreme x Stone Island. Overall, Fendi‘s Zucca print was the most coveted print this year.
Lyst notes that customers spent an average of $192 USD for a pair of sneakers this year, which is a massive 39 percent increase from last year’s report. Additionally, the average price for a T-shirt increased 16 percent to $67 USD. According to the report, “2019 saw a 255% increase in traffic to luxury resale products on Lyst,” which falls in line with a recent report published by luxury resale platform The RealReal. Sustainability also appears to be on consumers’ minds as well, seen in part through a 52% search increase for “organic cotton.”
When it comes to influential people in the overall fashion space, Euphoria actress Zendaya and musician Billie Eilish made the list of top ten most powerful dressers in 2019.
Read the full Lyst Year in Fashion 2019 report over on its landing page.
Elsewhere in business, the court has sided with Nirvana in a copyright infringement lawsuit against Marc Jacobs.
