At Day 3 of the Fast Company Innovation Festival, Kanye West and YEEZY head sneaker designer Steven Smith took to stage to discuss the ongoing transformation of YEEZY. Kanye noted plans to start producing products in the United States with the moving of YEEZY headquarters to a 4,000-acre ranch in Wyoming, which will have its own hydroponic farm.
Taking out a pair of the teased clog style adidas YEEZY Foam Runner out, ‘Ye said “we’re going to be farming and going seed to sole.” Apparently, YEEZY will have its own farm so that it “could see every element” with plans to create its own foam from algae. The sustainability initiative will help clean waterways to protect wildlife and drinking water while eliminating fossil fuels commonly used in the traditional production of foam.
Famed sneaker designer, Steven Smith said, “Eco-concerns are intersecting with what we do, this is just the beginning of the future that Kanye envisioned for us to start working on. Rounding things up, Kanye revealed current development on alternatives to harmful dyes and that the shoes in his hand were made in Atlanta.
The adidas YEEZY Foam Runner is rumored to be priced at $75 USD and releasing sometime early 2020. Take another look at the shoe above.
In case you missed it, the adidas YEEZY BOOST 700 V3 “Azael” is reportedly releasing next month.
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