To mark the official opening of the remodeled Shibuya PARCO, experimental retail space POP BY JUN has now unveiled the first of its line of unique collaborations. The brainchild of lauded stylist Koichiro Yamamoto and interior designer Nobuo Araki, the concept of POP BY JUN is centered around “POP” is “Place (place) + Occasion (opportunity) + Person (person).” For its inaugural release, the store has tapped Hiroshi Fujiwara and his fragment design label for a string of unique team-ups.
Aside from previously revealed collaborations with John Smedley and Red Wing are releases with RAMIDUS, THUNDERBOLT PROJECT, Nintendo, Polaroid, Anti Social Social Club, RetaW and Medicom Toy. Standouts marked with fragment thunderbolt branding include a THUNDERBOLT PROJECT BY FRGMT & POKÉMON marked Nintendo Switch, hairy stuffed shadow Pikachu and remade single-lens reflex SLR680 Polaroid Camera.
Take a look at the fragment design collaborations Hiroshi Fujiwara has prepared for the opening of POP BY JUN at Shibuya PARCO above.
POP BY JUN at Shibuya PARCO
Shibuya City, Tokyo 150-8377
In case you missed it, E806T crafts an ice iteration of the HYPEBEAST Magazine Issue 27: The Kinship Issue.