Champion Teams up With Hebru Brantley for Limited-Edition Artist Series

Accompanied by exclusive in-store customization offer next weekend only.

Presented by Champion
Fashion 
6,608 Hypes 0 Comments

Chicago-based multi-disciplinary artist Hebru Brantley is known for his character-based works that serve to tell a story. For his latest project, he’s lending his signature visuals to American clothing manufacturer Champion for an exclusive collection of two sweaters that will be available in six stores across the US. To celebrate the limited-edition drop, Champion is offering a very rare promotion: For the first time, qualifying purchases come with two free customization patches, allowing consumers to fully immerse themselves in the design process and become their own artists in-store. The in-store events will take place on November 16 and 17 at Champion stores in NYC, LA, Boston, Chicago, Philly and Las Vegas.

For the project, Hebru tapped into Champion’s history and iconography, showcasing the brand’s motifs on its Reverse Weave sweaters while continuing to explore the multitudes of human existence with a character that appears throughout his work. “People who have followed my career for some time might recognize this character, [named Gabe,] from paintings and sculptures,” he says. “Gabe is a visual representation of the dichotomy in all humans. Everyone has a little bit of angel and devil in them.” As for translating his visual language from a typical canvas to Champion’s Reverse Weave sweaters, he approaches that from a personal point of view as well. “It’s really cool for me to be able to view my work through another lens, to be able to see it on fabric instead of on a canvas,” he says. “This particular image came from a work on paper called ADHD. That’s what it feels like to struggle with focusing, it’s like wearing multi-color 3D glasses and trying to work.”

The Hebru Brantley x Champion collection and customization offer will be available exclusively at the below Champion stores on November 16 and November 17. The collection will be available on Champion’s website beginning November 19 with a very limited restock.

Champion New York Store
434 Broadway
New York, NY 10013

Champion Los Angeles Store
123 S. La Brea Ave
Los Angeles, CA 90036

Champion Boston Store
333 Newbury Street
Boston, MA 02115

Champion Chicago Store
1520 N. Milwaukee Ave
Chicago IL 60622

Champion Philadelphia Store
1507 Walnut Street
Philadelphia, PA 19102

Champion Las Vegas
3200 S Las Vegas Blvd (Fashion Show Mall)
Las Vegas, NV 89109

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1036 Users Online

What to Read Next

Streetsnaps: Alastair McKimm
Fashion 

Streetsnaps: Alastair McKimm

The ‘i-D’ editor-in-chief’s wardrobe is simple, but particular.

A$AP Rocky Announces One-Off Show in Sweden
Music

A$AP Rocky Announces One-Off Show in Sweden

The rapper is set to return to the European country next month.

Diesel Bridges Comfort and Style with Super Soft Velvet Denim Collection
Fashion 

Diesel Bridges Comfort and Style with Super Soft Velvet Denim Collection

Presented by Diesel
Quality innovation.


Goodhood's "The New Tune" Editorial Brings a Vibrant Twist to Fall-Ready Layering
Fashion

Goodhood's "The New Tune" Editorial Brings a Vibrant Twist to Fall-Ready Layering

Captured alongside a selection of bold Clarks Originals Wallebees.

Salomon Unveils Recyclable Running Shoe That Becomes a Ski Boot Shell
Footwear

Salomon Unveils Recyclable Running Shoe That Becomes a Ski Boot Shell

One step towards the footwear industry’s sustainable future.

AAPE & Eastpak Collaborate on Camo-Heavy Accessories Capsule
Fashion

AAPE & Eastpak Collaborate on Camo-Heavy Accessories Capsule

From backpacks to travel gear.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.