Bentley Motors Loses Major Lawsuit Against Family-Owned Clothing Company of Same Name

“[This] case shows the power of trademarks to protect the rights of even the smallest of companies against large multinationals.”

By
Fashion 
3,461 Hypes 2 Comments

After two decades spent battling it out in court, family-owned clothing company Bentley Clothing beat the iconic Bentley Motors over a trademark dispute. According to The Fashion Law, the ruling decided that Bentley Motors’ use of the name Bentley to brand apparel and accessories is against the rights held by Bentley clothing, who has been using the Bentley name for its apparel for over 30 years. Simon Bennett who represented Bentley Clothing’s corporate entity Brandlogic during the case stated that this “case shows the power of trademarks to protect the rights of even the smallest of companies against large multinationals.”

Brandlogic argued that Bentley Motors’ line of apparel infringed on Bentley Clothing’s registered trademark that gives the company exclusive rights to use the “Bentley” name for clothing and accessories, as well as “retail and wholesale services” connected with these products. After Volkswagen acquired Bentley Motors in 1998, Bentley Clothing offered Volkswagen the chance to license the Bentley name for apparel and accessories use. In response, Volkswagen attempted to have Brandlogic’s registered trademark cancelled. The automaker argued that the “use of its name for clothing was an entirely natural business spin-off for the owner of a luxury brand like Bentley.”

Fast-froward almost 20 years and the court ruled in favor of Bentley Clothing, mainly because Bentley Motors had “conducted a trademark search and been properly advised” before beginning to sell branded clothing and accessories. Thus, “it would have been told that ‘Bentley’ could not be used for knitted clothing, shirts and waistcoats” based on Brandlogic’s trademark prior to launching its products. The ruling continued to state that Bentley Motors made “a conscious decision to develop the use of ‘Bentley’ in relation to their range of clothing and headgear such as to increase the prominence of that sign, but only in incremental stages in the hope that no one stage would provoke a reaction from Bentley Clothing.”

As a result, Bentley Motors will likely be advised to stop producing apparel and accessories under the “Bentley” name. The automaker is disappointed by the result and has already alluded to a potential appeal that would prolong the case.

Elsewhere in business, Under Armour’s accounting practices are currently under federal investigation.

Read Full Article

What to Read Next

Vans Hosts eBay Charity Auction for Annual Checkerboard Day
Footwear

Vans Hosts eBay Charity Auction for Annual Checkerboard Day

Proceeds will go towards the non-profit Imagination Foundation.

Alicia Keys, Miguel & 21 Savage Unite for Auto-Tune-Propelled Remix of "Show Me Love"
Music

Alicia Keys, Miguel & 21 Savage Unite for Auto-Tune-Propelled Remix of "Show Me Love"

Three of modern music’s biggest stars.

Take a Detailed Look at the adidas YEEZY BOOST 380 "Alien"
Footwear

Take a Detailed Look at the adidas YEEZY BOOST 380 "Alien"

Formerly known as the adidas Yeezy Boost 350 V3.


New Era and Union Rep the Los Angeles Dodgers in New Collaboration
Fashion

New Era and Union Rep the Los Angeles Dodgers in New Collaboration

The Union Frontman logo gets teamed with LA emblems.

Wiki Dresses Like an Old-School Gangster in 'Pesto' Music Video
Music

Wiki Dresses Like an Old-School Gangster in 'Pesto' Music Video

From his forthcoming album ‘OOFIE.’

Adobe's New App Introduces Photoshop to Phone Cameras
Tech

Adobe's New App Introduces Photoshop to Phone Cameras

Use intelligent camera technology for enhanced Instagram photos.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.