Arc’teryx, the Canadian outdoor apparel and equipment company, is opening up the doors to its Vancouver design studio to shed light on how its design team merges the brand’s utilitarian ethos with a lifestyle approach for the Everyday collection.
Arc’teryx has prided itself on technical product and comfort of material with designs that transcend performance. As its name suggests, the Everyday collection sticks to what the brand does best, while further extending into the lifestyle space to create an all-encompassing offering that’s equally as useful during the morning commute as it is on the mountain. Ranging from refined GORE-TEX coats and insulated bomber-style jackets to pants and casual lightweight sweaters, all the pieces were created by a talented group of women led by design manager Edita Hadravska. She and her team collaborate with product managers and retail teams to examine feedback from the consumers to then push the envelope of what’s possible based on their feedback. “If we’re not failing, we’re not pushing hard enough,” she says of the constant pursuit for innovation that happens behind closed doors.
Through the design team’s work, the Everyday line accomplishes the same mission as Outdoor products, honing in on comfort and utility to offer pieces that are practical for everyday use but that also easily translate into adventurous excursions or tough weather conditions. The result is elevated pieces that use minimalistic design philosophies, protection-focused material and new technologies to create forward-thinking wardrobe staples.
Head to the Arc’teryx website to learn more about the team’s design process and to shop the Everyday/Lifestyle collection.