adidas' Third Quarter Results Hint at Slowed YEEZY Sales

Footwear sales only increased by one percent.

By
Footwear
17,407 Hypes 7 Comments

adidas recently announced its third quarter results, which detailed an overall six percent increase in sales to around $7.10 billion USD, a number that outperformed analyst predictions. However of that significant increase, footwear sales only increased by one percent and e-commerce grew only 14 percent as opposed to 37 percent in the second quarter. According to Reuters, both statistics are leading analysts to believe Kanye West‘s online sales powerhouse YEEZY division isn’t performing as well as it used to.

Analysts note that when making this prediction, they are comparing numbers to a “major YEEZY launch last year,” which was likely the YEEZY BOOST 350 V2 “Cream White” restock. That particular release reportedly dropped millions of pairs following suit with West’s promise to make YEEZYs more accessible to everyone back in 2017.

adidas Chief Executive Kasper Rorsted confirmed to reporters that the company decided to limit availability of YEEZY product this year in order to keep the brand exclusive, meaning sales could be low simply because the extra product just isn’t available to purchase in the first place. Reuters notes that adidas expects high-performing sales coming from its new soccer products themed around the upcoming 2020 European championships to help offset slow YEEZY performance.

In other adidas news, the company has recently partnered with the International Space Station to launch sneakers into space.

Read Full Article

What to Read Next

China Will Enforce Video Game Curfew for Minors
Gaming

China Will Enforce Video Game Curfew for Minors

In fear of addiction.

Jack Harlow Heads Home to Louisville for New "WARSAW" Video
Music

Jack Harlow Heads Home to Louisville for New "WARSAW" Video

A highlight of his recent ‘Confetti’ project.

88GLAM Collide with Lil Keed for Their Latest Single, "Bankroll"
Music

88GLAM Collide with Lil Keed for Their Latest Single, "Bankroll"

The Canadian duo’s next studio project is in the works.


King Ice Drops Rick & Morty Jewelry Collection Just in Time for Season 4
Fashion 

King Ice Drops Rick & Morty Jewelry Collection Just in Time for Season 4

Presented by King Ice
Another pop culture-inspired collaboration.

Watch the First Trailer of Blumhouse's Remake of 'Invisible Man'
Entertainment

Watch the First Trailer of Blumhouse's Remake of 'Invisible Man'

“What you can’t see can hurt you.”

Met Gala 2020 Theme Unveiled: “About Time: Fashion and Duration"
Fashion

Met Gala 2020 Theme Unveiled: “About Time: Fashion and Duration"

Opening on May 7.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.