Stadium Goods Opens Sneaker & Streetwear Pop-Up Inside Fred Segal

Stadium Goods has partnered with Los Angeles-based retailer Fred Segal to launch a retail pop-up that will offer various themed capsule collections, in-store installations and immersive experiences. In addition to exclusive collaborative product, the section within Fred Segal’s flagship location in West Hollywood will have a rotating display of coveted sneakers and streetwear on display, including rare pieces from brands like Supreme and Off-White™. Images of the space seen above show sought-after sneakers from Stadium Goods’ inventory on display within a unique shelving system that highlights both the upper and sole of each pair.

The partnership’s series of exclusive capsule collections has officially kicked off with a colorful collaboration between Stadium Goods and Smalls Studio, which includes a variety of branded Stadium Goods apparel offerings doused in Smalls Studio’s signature all-over tie dye treatment. More capsule collections are expected to follow throughout the partnership’s three-month run.

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“When the opportunity came along to partner with the Stadium Goods team to “cloud down” and bring an interpersonal experience to their digital empire, we jumped on it,” says Fred Segal VP of men’s merchandising Brian Nyilas. “In such an of-the-moment, oft hype driven world, the Fred Segal x Stadium Goods collaboration slows things down and interconnects the artistic expression that is sometimes lost in the hysteria.”

Stadium Goods’ pop-up within Fred Segal is currently open and will run through mid-January 2020.

Elsewhere in fashion, BAPE and MCM have unveiled a graphic-heavy capsule for Fall/Winter 2019.