Stadium Goods Opens Sneaker & Streetwear Pop-Up Inside Fred Segal

Featuring items from Stadium Goods’ inventory and exclusive capsule collections.

By
Footwear
2,663 Hypes 0 Comments

Stadium Goods has partnered with Los Angeles-based retailer Fred Segal to launch a retail pop-up that will offer various themed capsule collections, in-store installations and immersive experiences. In addition to exclusive collaborative product, the section within Fred Segal’s flagship location in West Hollywood will have a rotating display of coveted sneakers and streetwear on display, including rare pieces from brands like Supreme and Off-White™. Images of the space seen above show sought-after sneakers from Stadium Goods’ inventory on display within a unique shelving system that highlights both the upper and sole of each pair.

The partnership’s series of exclusive capsule collections has officially kicked off with a colorful collaboration between Stadium Goods and Smalls Studio, which includes a variety of branded Stadium Goods apparel offerings doused in Smalls Studio’s signature all-over tie dye treatment. More capsule collections are expected to follow throughout the partnership’s three-month run.

“When the opportunity came along to partner with the Stadium Goods team to “cloud down” and bring an interpersonal experience to their digital empire, we jumped on it,” says Fred Segal VP of men’s merchandising Brian Nyilas. “In such an of-the-moment, oft hype driven world, the Fred Segal x Stadium Goods collaboration slows things down and interconnects the artistic expression that is sometimes lost in the hysteria.”

Stadium Goods’ pop-up within Fred Segal is currently open and will run through mid-January 2020.

Elsewhere in fashion, BAPE and MCM have unveiled a graphic-heavy capsule for Fall/Winter 2019.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

878 Users Online

What to Read Next

Nicolas Ghesquière Criticizes Donald Trump After Visit to Louis Vuitton's Texas Facility (UPDATE)
Fashion

Nicolas Ghesquière Criticizes Donald Trump After Visit to Louis Vuitton's Texas Facility (UPDATE)

Louis Vuitton’s creative director of womenswear makes his stance clear.

New Balance Elevates the 991 and 1500 With "Elite Gent" Pack
Footwear

New Balance Elevates the 991 and 1500 With "Elite Gent" Pack

Premium materials and made-in-England craftsmanship.

teamLab Unveils Plans to Open Immersive Art Museum in Macao
Arts

teamLab Unveils Plans to Open Immersive Art Museum in Macao

The untitled institution is set to open in January 2020.


Levi's Delivers Galactic Prints for 'Star Wars: The Rise of Skywalker' Collaboration
Fashion

Levi's Delivers Galactic Prints for 'Star Wars: The Rise of Skywalker' Collaboration

Famous quotes and action figure graphics appear on various layering pieces.

Burger King Is Selling a Limited Edition 'Ghost Whopper' for Halloween
Food & Beverage

Burger King Is Selling a Limited Edition 'Ghost Whopper' for Halloween

Only available in select locations.

Kylie Jenner Turns "Rise & Shine" Meme Into Merch
Fashion

Kylie Jenner Turns "Rise & Shine" Meme Into Merch

Cashing in.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.