Prada Linea Rossa Launches FW19 Collection at KM20 Pop-Up

Featuring an installation created by the Italian luxury brand.

By
Fashion
8,724 Hypes 9 Comments

Prada is partnering with Moscow-based concept store KM20 to launch its latest Linea Rossa Fall/Winter 2019 collection.

A pop-up installation was created by Prada specifically for the launch. Inspired by the collection’s name, “Red Line,” a 8-foot wooden red beam runs through the store. Prada also customized the outside of KM20’s store by placing a red stripe on the facade with the brand’s logo on it. KM20 is the only concept store among Prada mono-brand boutiques to present the collection.

Prada Linea Rossa’s Fall/Winter 2019 collection features a selection of neon-colored puffers, jackets, trousers, ski gear, shoes and accessories. The garments highlight the imprint’s focus on high-performance, breathability and technical details. The lookbook features Olga Karput, owner of KM20, and Russian rapper Boulevard Depo.

Take a look at Prada Linea Rossa’s “Red Line” lookbook in the gallery above. The pop-up at KM20 will run until October 20.

Elsewhere, Zara launched the newest installment of its bi-annual SRPLS collection, featuring camouflage patterns and earth-tone pieces.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

807 Users Online

What to Read Next

Get Ready For Dia De Los Muertos With This Festive "Day of the Dead" Nike Air Force 1 Low
Footwear

Get Ready For Dia De Los Muertos With This Festive "Day of the Dead" Nike Air Force 1 Low

Inspired by Mexico’s annual homage to the deceased.

New Balance Made in US 990v5 "Black/Marblehead"
Footwear

New Balance Made in US 990v5 "Black/Marblehead"

Doused in creamy tri-toned greyscale.

Richardson Drops Army Surplus-Inspired Garments for FW19
Fashion

Richardson Drops Army Surplus-Inspired Garments for FW19

From thick polar fleece to tactile lanyards.


Lil Nas X and Cardi B Sued for Copyright Infringement over "Rodeo"
Music

Lil Nas X and Cardi B Sued for Copyright Infringement over "Rodeo"

Allegedly derivative of another song produced in 2017.

Montblanc Links Up With Marc Newson to Support (RED)
Design

Montblanc Links Up With Marc Newson to Support (RED)

Part of the proceeds go towards supporting HIV/AIDS programs.

BMW Unveils First-Ever M8 Gran Coupe
Automotive

BMW Unveils First-Ever M8 Gran Coupe

The BMW M8 Gran Coupe has it all.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.