A pop-up installation was created by Prada specifically for the launch. Inspired by the collection’s name, “Red Line,” a 8-foot wooden red beam runs through the store. Prada also customized the outside of KM20’s store by placing a red stripe on the facade with the brand’s logo on it. KM20 is the only concept store among Prada mono-brand boutiques to present the collection.
Prada Linea Rossa’s Fall/Winter 2019 collection features a selection of neon-colored puffers, jackets, trousers, ski gear, shoes and accessories. The garments highlight the imprint’s focus on high-performance, breathability and technical details. The lookbook features Olga Karput, owner of KM20, and Russian rapper Boulevard Depo.
Take a look at Prada Linea Rossa’s “Red Line” lookbook in the gallery above. The pop-up at KM20 will run until October 20.
Elsewhere, Zara launched the newest installment of its bi-annual SRPLS collection, featuring camouflage patterns and earth-tone pieces.