UPDATE (October 25, 2019 5:47 PM EST): Kanye West is taking a victory lap after his eagerly-awaited Jesus Is King finally rolled out to the glee of fans across the globe. The rapper has launched a pop-up shop in Los Angeles to offer fans an opportunity to grab the album’s accompanying merch in person, along with some exclusive goods.
Accompanied by waves of organic installations and an armored truck, partially submerged in water at the peak of a hill of dirt, the pop-up shop boasts moody lighting and a stark wall that displays the goods. Ranging from the sweatsuits and hats seen on West’s website, the store also offers special goods, like several painted “JESUS IS KING” pullovers. HYPEBEAST reached out to West’s reps, who confirmed that pre-orders for previously-unreleased YEEZY sneakers will also be available at the event.
Check out the shots of the interior above and head to the address now to scope the experience in person.
Jesus Is King Pop-Up
1201-1210 Mateo Street
Los Angeles, CA 90021
October 25-27, 2019
UPDATE (October 25, 2019 5:17 PM EST): Kanye West has finally released the long-awaited Jesus Is King album today, and along with it has launched a pop-up shop in Los Angeles. As reported previously, the rapper unveiled a slew of branded merchandise to promote the project, including hoodies, crewneck sweatshirts, T-shirts and hats.
The pop-up is located in downtown L.A. and officially opened to the public this afternoon at 12 p.m. PST. It will run until Sunday, October 27.
ORIGINAL STORY (October 25, 2019 at 2:55 a.m. EST): While diehard fans ease into the morning hours waiting for Kanye West’s forthcoming album Jesus Is King, the prophetic artist has released a bevy of official merchandise for the album. Staying true to the stripped-back artwork that was previewed earlier this week, the new goods follow the various logo-emblazoned products he released for his Sunday Service and album listening sessions in Detroit, New York, and just last week, Jamaica.
The new merch continues in using YEEZY cotton garments as the base for the various hooded sweatshirts, crewnecks, long sleeves, T-shirts, and hats. Each piece is offered up in either a black or royal blue base, featuring gold-hued typographic logos that read the album and Ye’s name, the record’s catalog number or “AR13331A,” as well as “33RPM LP.”
You can take a look at the various products via the gallery above. All products are currently available for preorder via Kanye West’s webstore, with product shipping to begin in 4-5 weeks. Purchasers will also receive presale ticket access to “an upcoming Kanye West event.”
For more related news, Kanye West recently shared the tracklist for the album.
New “Jesus Is King” merch available now ??
— Def Jam Recordings (@defjam) October 25, 2019