For the second time in its 45-year history, Zara has changed its logo. Unexpectedly, the Spanish fast-fashion retailer replaced its recognizable spaced branding with a new overlapped look on its website and social media accounts.
Designed by advertising agency Baron & Baron, the new logo connects the letters of Zara and adds accentuated curves to the “Z” and “R.” This is the second time the
Take a look at Zara’s new logo above and let us know what you think about the change.
For more contemporary fashion news, Moncler recently opened a new flagship at Singapore’s Marina Bay Sands complex.
— Gareth Hague (@gareth_hague) January 27, 2019