Virgil Abloh's Louis Vuitton Collection Outsells Supreme Collab
Sales were up 30 percent within 48 hours.
Virgil Abloh‘s Louis Vuitton debut has proven itself as more than a mere fluke; the items launched via a Tokyo pop-up almost immediately sold better than the French house’s collaboration with Supreme in 2017. According to WWD, Louis Vuitton CEO Michael Burke reported that within two days of opening, the Tokyo pop-up alone outsold the Supreme collection by 30 percent.
Over 1,000 fans queued up in Harajuku to snap up $915 USD wallets and $5,900 USD fur scarves, which also debuted in New York’s Chrome Hearts store with “no dedicated marketing campaign, advertising or gifting.” Burke cited white leather Mini Trunks, transparent and iridescent Keepalls and tailored clothing as the most popular items of the weekend.
The full Spring/Summer 2019 collection will debut at approximately 30 LV boutiques in full on January 18, the day after Abloh shows his second menswear offering for the French house in Paris.
There’s no slowing down for Abloh, as the creative has just announced a debut “Virgil Abloh™” jewelry line.
