Ben Baller and StockX Team up to Drop New Slides via Blind Auction IPO
Challenging the notion of true market value.
Ben Baller has teamed up with StockX to release two colorways of the newly formulated “Ben Baller Did the Chain” slides. The unique collaboration is limited to 800 pairs, and will be the first true consumer goods to ever be released via a blind auction IPO.
The project, which was designed in congruence with STRAYE Footwear, a new brand from the founder of Supra, is aimed at providing consumers with a comfortable, stylish alternative to the plethora of slides currently available. The slides will come in sizes ranging from 5-13, arriving in both red and black colorways with the typography written in a contrasting white. All pairs will then be equipped with an iced-out StockX authenticity tag paired with a cuban link-styled chain.
In order to buy the slides, participants interested in purchasing a pair will place the highest amount they’re willing to spend, StockX will then pick out the highest bidders depending on the size and colorway wanted, with the winners paying the “clearing price” of the top bidders picked. StockX has graciously provided a video that helps explain the process in a smoother manner, which can also be seen below.
In order to place a blind bid, you must create an account with StockX and select a size and colorway of the Ben Baller slide you would like to bid on, which can be accessed via StockX’s website. The deadline for placing a bid is 11:59 p.m. EST on January 24, 2019, with the winners being notified on January 25, 2019. The project is only valid for customers residing in the US, UK, Germany, France, Italy, and Spain.
Take a look at the pictures of the release above, and be sure to let us know what you think of the project and whether or not you will be trying to cop a pair.
For more footwear news, Nike will be releasing the Air Max 95 in a “Fresh Mint” colorway later this year.