Chinese Pop-Star Huang Zitao Is Larger Than Life for Skechers' New D'Lites Campaign

Classic ’90s silhouettes from Skechers are in full focus for its latest campaign with the Chinese multi-hyphenate star Huang Zitao. Echoing the presence of the chunky D’Lites models, in a tongue-in-cheek manner, the art direction of the campaign gives the sneakers, alongside Zitao, a larger than life presence.

The D’Lites 1.0 Extreme and Stamina Berendo bear a nostalgic essence while still fitting in with in vogue footwear trends. Versatility is built within the models to create a lineup of robust designs to handle rigorous activities. In the Extreme, casual and fashionable aesthetics are complemented by the implementation of trubuck leather across the upper, while on the sporty Stamina option, technical and synthetic fabrics are overlaid across one another to engender breathability and comfort. Logo emblazoning and the signature “S” branding make their way onto the kicks to provide an accent and complete the overall build of the footwear.

For more information on where to buy, head to Skechers’ website.