Calvin Klein Looks to Rebrand 205W39NYC & Close Madison Avenue Store After Raf Departure

As the label looks for another Chief Creative Officer.

By
Fashion
8,577 Hypes 9 Comments

According to reports, Calvin Klein is set for big changes after the abrupt departure of designer Raf Simons.

CK’s parent company, PVH Corp., recently announced that the 205W39NYC line founded by Raf will be rebranded after the remainder of his Spring and Pre-Fall 2019 collections are released. The planned rebranding strategy comes as the internal structure of CK is currently being streamlined with the establishment of a “consumer marketing organization,” and the consolidation of Calvin Klein Sportswear and Calvin Klein Jeans.

Calvin Klein will also be closing the doors of its Madison Avenue flagship in New York come spring 2019 and is “evaluating options for future retail locations.” No word yet on who is set to take over the Chief Creative Officer role at CK at the moment, but stay tuned for more developments regarding the aforementioned rebranding strategy.

For more contemporary fashion, check out our investigation of the relevance of London Fashion Week Men’s.

Read Full Article
Source
Business of Fashion

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1114 Users Online

What to Read Next

Craig Green and Moncler Genius Drop New Bradley Sneaker
Footwear

Craig Green and Moncler Genius Drop New Bradley Sneaker

Arriving in two distinct colorways.

Drake Launches New Champagne Line
Food & Beverage

Drake Launches New Champagne Line

Aptly fitting for the Champagnepapi.

Nike SB Gives the Team Classic a Tom Sachs-Inspired Makeover
Footwear

Nike SB Gives the Team Classic a Tom Sachs-Inspired Makeover

Borrowing the lauded Mars Yard 2.0 color scheme.


Lexar Is the First to Bring 1TB SDXC Cards to Market
Tech

Lexar Is the First to Bring 1TB SDXC Cards to Market

That’s a lot of portable memory.

Troye Sivan Finds Romance on the Beach in “Lucky Strike”
Music

Troye Sivan Finds Romance on the Beach in “Lucky Strike”

New visuals for the summertime hit.

UPDATE: Pablo Escobar's Brother Raised $10 Million USD in 10 Hours in GoFundMe to Impeach Trump
Entertainment

UPDATE: Pablo Escobar's Brother Raised $10 Million USD in 10 Hours in GoFundMe to Impeach Trump

First cryptocurrency, now this.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.