Calvin Klein Looks to Rebrand 205W39NYC & Close Madison Avenue Store After Raf Departure
As the label looks for another Chief Creative Officer.
According to reports, Calvin Klein is set for big changes after the abrupt departure of designer Raf Simons.
CK’s parent company, PVH Corp., recently announced that the 205W39NYC line founded by Raf will be rebranded after the remainder of his Spring and Pre-Fall 2019 collections are released. The planned rebranding strategy comes as the internal structure of CK is currently being streamlined with the establishment of a “consumer marketing organization,” and the consolidation of Calvin Klein Sportswear and Calvin Klein Jeans.
Calvin Klein will also be closing the doors of its Madison Avenue flagship in New York come spring 2019 and is “evaluating options for future retail locations.” No word yet on who is set to take over the Chief Creative Officer role at CK at the moment, but stay tuned for more developments regarding the aforementioned rebranding strategy.
For more contemporary fashion, check out our investigation of the relevance of London Fashion Week Men’s.
