East Coast meets West as California’s RHUDE is prepared to take New York by way of Patron of the New. In line with the thematic pop-up at Maxfield LA, RHUDE has prepared a selection of exclusive gear emblazoned with referential co-branding. Faded prints recall priceless vintage finds, while a set of zippered shorts boast a Marlboro-inspired RHUDE logo. Muted tees, long-sleeves, hoodies and track sports are informed by muted, monochrome color palettes, with colorful accents restricted to yellow-tinged flames and complementary drawstrings.
The RHUDE x Patron of the New pop-up goes down today, September 12, at 7 PM EST.
Elsewhere, Patron of the New issued an exclusive John Geiger sneaker silhouette for Fashion Week.
Patron of the New
151 Franklin Street
New York New York 10013