Announced earlier via Instagram, OVERKILL and adidas have plans to team up, offering 300 lucky customers a chance at their very own SPEEDFACTORY AM4 sneaker, made specifically for them. The silhouette, which features an all-knit textile upper, along with a Torsion-enhanced BOOST midsole and a stretchweb outsole will fall into the hands of each individual, of whom will be involved in the creative and manufacturing process. A documentary-style video adds on to the customer experience, as each will be filmed creating their very own adidas runner.
Through its revolutionary SPEEDFACTORY facility, adidas has taken great strides to push the sneaker design envelope to new heights, guiding age-old manufacturing processes further into the digital age — in a sense allowing guests to peer behind the curtain and see first hand at how adidas is changing the industry for the better. The collaborative SPEEDFACTORY AM4 will make its debut on October 6 in-store at OVERKILL for a price of €220 EUR (approximately $256 USD). In the meantime, be sure to drop by OVERKILL’s website to learn more.
Elsewhere in the sneaker world, Nike prepares to drop the Air Force 1 Low Utility in “Olive Canvas.”
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Soon! The AM4 OVERKILL is the latest shoe to draw on the joint creative energies of adidas and OVERKILL. This new collaborative project is no different. By using the SPEEDFACTORY-assembled AM4 as a starting point, we explore the importance of transparency and experience to today’s consumers, opening up the creative and manufacturing processes to the eventual wearers of the shoe. The Overkill x adidas AM4 will be available on October. 6th. More info to be announced. #adidasam4 #overkillam4 #adidasspeedfactory #overkillxadidas #adidas #teamoverkill #overkillwomen #overkillshop #highsnobiety #hypebeast #praisemag #modernnotoriety #sneakersmag #sneakers #future #speedfactory #sneakerholics #adidasconsortium #thedropdate #nicekicks #adidasinside #teamtrefoil