This time around Chief Creative Officer, Raf Simons, looked to continue his literal and psychological journey through the nation with a trip to the beach. Rejecting ideas of summertime fun often associated with the beach, the SS19 range expresses the everlasting tension between land and ocean through a collision of style codes informed by Steven Spielberg‘s Jaws.
Reflecting the adaptive nature of American society, Raf also put together an investigation of changing dress codes through different generations anchored by the film, The Graduate. Drawing from the family dynamics displayed in the romantic comedy-drama, the collection shines a light on the taboos and temptations that caused shifts in culture and community.
Paying homage to the trapped and haunting feeling of the movie Jaws, models made their way down a blood red runway accompanied by the film franchise’s iconic soundtrack and surrounding projections of the vast ocean. Scuba-inspired pieces made a splash, as the all-black skin-tight pieces embodied a sartorial expression of the human form. CK branded Jaws poster tank tops and overdyed/distressed Jaws logo T-shirts gave the streetwear-leaning fashion fans in attendance something to covet.
But it was the snakeskin dry bag purses and blood maroon-splotched fringe accessories used to accent several looks that helped tie the two film inspirations of the collection together. Seamlessly moving into the generational women’s pieces dominated by dated patterns and brooch embellishments, the brilliance of Raf Simons shined through the bloody trail left from the Jaws-inspired offerings.
For more contemporary fashion, check out our jacket picks for the Fall 2018 season.