Earlier this year, news emerged that London-based label Burberry had burnt millions of dollars worth of unsold stock in order to protect its brand. Following the backlash to this news, Burberry has announced that it will stop the process of destroying unsaleable pieces.
As well as announcing the change as part of its commitment to sustainability, Burberry also revealed that it will no longer use real fur. There will be no fur in Riccardo Tisci‘s debut collection for the label — which will be unveiled at London Fashion Week this month — while fur will also be phased out from existing products.
In a statement announcing the decisions, Burberry CEO Marco Gobbetti explained that “modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
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