Go Inside the Air Jordan 33 Reveal Event in Los Angeles

With a look at new trainers, new apparel, and a wear-test trial with Jabari Parker and Mike Conley Jr.

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Footwear 
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Last week in Los Angeles, Jordan Brand officially unveiled its latest flagship sneaker, the Air Jordan 33. The laceless performance basketball kicks were welcomed at a special event with help from brand athletes Jabari Parker of the Chicago Bulls and Mike Conley Jr. of the Memphis Grizzlies.

Alongside the annual reveal, JB also showcased a brand new silhouette in the Jordan Proto-React, scheduled to release next summer for $150 USD, as well as the recently-announced Jordan Apex-Utility. The aforementioned footwear models were complemented by a new range of apparel and wear-testing challenges.

Take a look at our exclusive shots and let us know what new Jordan Brand innovations you’re looking forward to the most.

In related Jumpman news, take a look at this factory variant Air Jordan 1 “Reverse Shattered Backboard,” currently selling for $147K USD.

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