Recording Academy Launches "We Are Music" Campaign Featuring H.E.R., Swizz Beatz & More

In response to gender bias backfire.

By
Music
3,494 Hypes 3 Comments

The Recording Academy has launched a new campaign titled “We Are Music” in response to the gender bias backfire that took place after this year’s GRAMMY awards. In 2018, only 11 of the 84 GRAMMY winners were women, with Alessia Cara being the only female artist to accept an award on air for Best New Artist.

When asked about the lack of female representation, Recording Academy president Neil Portnow said that female artists need to “step up” so that they would be considered. ”It has to begin with women who have the creativity in their hearts and souls, who want to be musicians, who want to be engineers, producers, and want to be part of the industry on the executive level,” he said. “They need to step up because I think they would be welcome.”

His remarks were not received, and it was revealed in May that Portnow would be stepping down when his contract ends next year – although the reasons are not specified. Now, the Recording Academy has launched a video for “We Are Music,” which aims to make it more fair for female artists. The video features H.E.R. making a track with producer Swizz Beatz, engineer Ann Mincieli, music director Rickey Minor and producer Chad Hugo.

Watch the “We Are Music” launch video above and see how the GRAMMY awards expanded nominees from five to eight for major categories.

Read Full Article

What to Read Next

Suntory Taps Snow Peak For New Revitalizing Southern Alps PEAKER Bitter Energy Drink
Food & Beverage

Suntory Taps Snow Peak For New Revitalizing Southern Alps PEAKER Bitter Energy Drink

Not your average energy drink.

Nike Readies the Release of the Air VaporMax 95 in OG "Neon"
Footwear

Nike Readies the Release of the Air VaporMax 95 in OG "Neon"

Another hybrid VaporMax iteration.

Mayor Says JAY-Z’s Made in America Festival Will Stay in Philadelphia
Music

Mayor Says JAY-Z’s Made in America Festival Will Stay in Philadelphia

After JAY called him out for allegedly banning the festival from Benjamin Franklin Parkway.


Paris Saint-Germain Rumored to Play in Jordan Brand Kits Next Year
Sports

Paris Saint-Germain Rumored to Play in Jordan Brand Kits Next Year

Jumpan is making the move to football?

Mac Miller Announces His 'Swimming' North America Tour
Music

Mac Miller Announces His 'Swimming' North America Tour

Supported by Thundercat & J.I.D.

Samsung & Google Devices Have Faster Internet Speeds Than Apple's iPhones
Tech

Samsung & Google Devices Have Faster Internet Speeds Than Apple's iPhones

Uh oh.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.