Since he has became an international superstar The Weeknd, along with Amir “Cash” Esmailian, have led XO to much success. With acts like NAV and Belly touring across the world, the label’s next act up, Black Atlass, is an artist who is poised to become a household name.
Today (July 13), Black Atlass drops his debut album, Pain & Pleasure, plus drops the video for title track off his new project.
On the Pain & Pleasure Project:
Pain & Pleasure is the story of leaving the past behind and beginning a new relationship with the spirit of this seductive and alluring new world. The spirit takes hold of me and the lines between past and present are blurred as dream and reality become one.
On the “Pain & Pleasure” Video:
“Pain & Pleasure” is a continuation of the story that starts in “My Life.” It’s about a female character who embodies the spirit of Los Angeles. Her spirit is constantly present in different forms, she’s no where and everywhere at once.
“Pain & Pleasure” is directed by Black Atlass’ creative director Scott Pilgrim and co-director Alex Nazari. Watch the video above and stream his debut project below courtesy of XO Records.