A Kind of Guise Kicks off adidas UltraBOOST Collective 2018 Series
The first collaboration to debut.
adidas Consortium launches its UltraBOOST Collective 2018 series with an inaugural model designed in partnership with A Kind of Guise. For this collaborative UltraBOOST, the Munich-based label looked to the lush lemon groves and Mediterranean coastline, creating a beige Primeknit upper with a raised, ripple-wave pattern and a marbled, yellow outsole.
The AKOG x adidas UltraBOOST features an uncaged upper with wide, wraparound lacing, a sock-like collar and rich leather detailing at the tongue and heel. A white full-length BOOST sole offers high-performance cushioning, while a bright yellow, marbled, terrazzo-inspired outsole lifts the palette with some zest.
The A Kind of Guise x adidas UltraBOOST will release on July 28 in-store and online at AKOG’s web store for €220 EUR ($256 USD), followed with a wider adidas Consortium release on August 25. Share your thoughts on this model below and stay tuned for the rest of the collaboration line-up, which includes Études, Engineered Garments and Kinfolk.
For more sneaker collabs, take a closer look at the JW Anderson x Converse Chuck Taylor All-Star 70 “Toy” capsule.