The Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. BoH focuses on streetwear entrepreneurs and the business decisions, trials and tribulations that got them where they are today.
While BoH continues its inter-season hiatus, we wanted to bring you some fresh content. So without any further ado, we wanted to turn the microphone around and allow you — the listeners, our audience — to ask jeffstaple questions. We’ve been reading through your emails and DMs (and some pitches) for questions, and you delivered.
In this AMA Special, jeffstaple gets into the nitty-gritty and the numbers, including how much money he poured into Staple (“I think I maxed out, like, ten credit cards,” he remembers, “I wouldn’t recommend doing that without checking the math first, though”), how he trademarked the Staple brand, and the crucial role that China will play in the streetwear industry moving forward (0:39:00).
0:08:00 — “How difficult is it to get a Nike deal?”
0:13:22 — “How did jeffstaple get in touch with Nike?”
How to get a Nike deal, how to quit your job and pursue your creative dreams full-time, etcetera.
0:22:00 — “Where can someone learn business operations and finances in terms of running a quote-unquote hype business, i.e. storefronts, creative agencies, studios?”
Stuart Holman, host of The Street Feed and Too Dope Dads podcasts, also asks Jeff a comprehensive question (starting at the 26-minute mark) about starting one’s own streetwear scene — in Stuart’s case, Charottesville, VA.
We want to express a sincere thank you to everyone who reached out with questions, queries, stories and pitches. Our inbox is always open.
- Daniel Navetta of BYT.NYC
- Sibling Rivalry Studios